SEO

Company Photos Are Now Being Shown In The SERPs?

Company Photos Are Now Being Shown In The SERPs 637x513 Company Photos Are Now Being Shown In The SERPs?

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Rel=author has been a success, hasn’t it? Not only is it easy to set up, but users have also seen a higher CTR via the SERPs. New findings have been released that suggests Google may be using company photos just like they’ve been using author markup. Some of the examples I share below have used the rel=author tag, while others just have a strong presence on their Google + page.

Let’s examine some of these examples.

Example #1 – Progressive/No rel=publisher

progressive example Company Photos Are Now Being Shown In The SERPs?

 

Progressive started showing up in the SERPs along with their company picture. The interesting thing about this example is that they are not using the rel=publisher tag. However, they do have a strong presence on Google +. Sounds like this is what Matt Cutts was talking about when he said that they were getting better at “detecting when someone is sort of an authority in a specific space…”

Lesson learned? Start creating a serious presence on Google +.

Example #2 – PEA/using rel=publisher

pea example Company Photos Are Now Being Shown In The SERPs?

This example threw me through a loop, as PEA is not an authority in their niche. They are, however, making full use of the rel=publisher markup as well as beginning to create a presence on Google +.

Lesson learned? Make sure your company is taking advantage of the rel=author markup.

Conclusion

These new findings are rather interesting, but they don’t give us a clear idea of what to expect this summer. Play it safe by creating a strong presence on Google + and using rel=publisher markup. It’s your turn – have you noticed similar activity in the SERPs?

 

 Company Photos Are Now Being Shown In The SERPs?

Adam Morgan

Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, you can find him updating his own blog.
 Company Photos Are Now Being Shown In The SERPs?

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2 thoughts on “Company Photos Are Now Being Shown In The SERPs?

    1. Google usually doesn’t like bloggers who use celebrity pics, business logos as their profile pics on Google+ as the same appears on serps when they use rel=”author”. They want authors to use their genuine and their face as a profile pic. Google also doesn’t want non-content areas on the site use rel=”author” markup unnecessarily.