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The Bing-Facebook Partnership’s Features Roll Out Today

A few weeks ago I posted about the Bing-Facebook partnership; their plan was to make search more social. This morning on Bing’s Search Blog Group Program Manager, Paul Yiu, posted that they have successfully and completely deployed the new social features they have created in partnership with Facebook. According to Yiu, the teams on both ends have done a few things in order to appease user feedback: showing users’ Facebook profile information in Bing searches and allowing users under the age of 18 to have their profile information appear in public search results.

Bing says of the former feature that as long as you have opted into sharing information with your friends inside Facebook already, that same information will appear in public searches conducted by your friends – whether you have chosen for it to appear there or not. And with the latter, both Bing and Facebook received comments from unsatisfied users about the inability to view search results for those friends that are under 18. Originally Bing decided to allow show those users that were over 18 years old in the public search results, even though Facebook allows members as young as 13 years old to join the social network.

With these changes made to the new social layer of the search engine, Bing (as well as Facebook) hopes that searchers will find their experience more favorable, as well as more personal and social.

What do you think? Will this social layer could have some Googler’s flocking to the Microsoft search engine?

Screen Shot 2014 04 15 at 7.21.12 AM The Bing Facebook Partnerships Features Roll Out Today
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM The Bing Facebook Partnerships Features Roll Out Today

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6 thoughts on “The Bing-Facebook Partnership’s Features Roll Out Today

  1. Bing partnering with FB doesn’t sound like it’ll make me want to use Bing instead of Google. Bing and Yahoo doesn’t make me use Yahoo. Is Bing like a temp agency for big corporate search engines?

  2. Bing partnering with FB doesn’t sound like it’ll make me want to use Bing instead of Google. Bing and Yahoo doesn’t make me use Yahoo. Is Bing like a temp agency for big corporate search engines?

  3. I have to agree with you, it’s silly to spend a lot of time learning things, not to apply what you know. I know someone like this that’s very knowledgeable but doesn’t even work for a living. In fact, he barely ever goes out side. He’s a person that reads a great deal and is a computer whiz but never really does anything with his knowledge. It’s kind of a waste.

  4. Facebook in bed with Microsoft is a good enough reason to stop using the Face! At least give us an option and let the user decide which search engine they prefer!? BAD MOVE!

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