Nick Stamoulis is the Founder of Brick Marketing. With over 12 years of industry experience, Nick Stamoulis shares his B2B SEO knowledge by posting SEO tips to the Brick Marketing internet marketing blog.
We’ve all worked with a skittish SEO client before—the one that has been burned by a black hat firm in the past or doesn’t really believe in the value of SEO—and they are often the most challenging client an SEO provider can work with. How do you prove your value to someone who doesn’t really understand why you were hired in the first place (other than a manager telling them to do it)?...
I’m sure that most of the readers here on Search Engine Journal are all well aware of Google’s October announcement about making search more secure for their users. Other major SEO and online marketing blogs like Search Engine Land, Search Engine Watch and HubSpot and have been chatting about it for weeks, while dozens of SEO bloggers (myself included) have joined in on the...
When I search for “SEO software,” Google comes back with 40,000,000 results. Even if only 1% of those results are unique SEO software product pages, that leaves me with 400,000 SEO software options to choose from! Some of those options can be downright expensive too. A while back, I had been considering giving an SEO software like SEOMoz or Link-Assistant a try, but I always found myself unable to pull the trigger and actually make...
I went against everything I know as a social SEO person a few weeks ago. It may be a cardinal sin of social media marketing and blogging, but I decided to close the comments on my company’s internet marketing blog. I had been trying to find a way to better manage the commenting process on that blog for a while. It had been getting so many spam comments everyday (anywhere from several hundred...
In our modern world, every second counts. How long does it take to get around the Starbucks drive-through? How fast can you text? How quickly does a webpage load? Google flat out tells you it took 0.25 seconds for them to pull 50,700,000 results that match your search query. Was that fast enough for you or could it be even quicker? Everyone is looking for ways to be more efficient because it...
Your website is an incredibly important component of your online marketing. While that may seem like a “well, duh” statement, there's no shortage of poorly designed websites to make it worth saying again. First off, your company’s website may be the first (but hopefully not only) impression your brand gets to make on a potential customer. What does your website say about you? Is it outdated, cluttered and unappealing? Or is it simple, streamlined and professional?...
The SEO skill set has evolved (and continues to). While being a great link builder, knowing how to write content for SEO and understanding best practices for optimizing a website are still incredibly important, they are not the only things we as SEO professionals need to understand in order to do our jobs well and produce real results for our clients. In today’s online world, having a solid understanding of how social media works and...
Social search, as defined by Wikipedia (everyone’s most trusted online source), is “a type of web search method that determines the relevance of search results by considering the interactions or contributions of users.” Some marketers have claimed that social search is doing away with traditional search methods and that SEO is dead in the water because of it. But social media and social search are not the magic bullet to online...
Compared to other marketing practices like advertising and PR, the SEO industry is incredibly young. As an industry we are still finding our way, establishing best practice guidelines, maturing and, in some cases, still proving our worth as SEO experts, consultants and firms to the marketing “old guard.” One of the ways SEO has legitimized itself in the eyes of the old guard has been to form SEO industry associations,...
It’s no secret that content is the reigning king of SEO. Well-written, informative and useful content is going to bring a lot of more value to the reader, as well as the company who wrote it. Good content has legs and a life of its own. Articles can rank in the search engines, Facebook posts get shared across the social networking community, blog posts get referenced by other writers and...
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