Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a little time, let’s see what’s going on with Facebook” and an hour later you look at the clock and realize that you’ve got nothing to really show for your time. …
I was in the middle of balancing my SEO firm’s online marketing budget for 2013 when I realized that, over the course of 7 years my company Brick Marketing has literally spent tens of thousands of dollars on PPC ads across a spectrum of keywords. Click costs have gone from a few dollars to $15+ …
I’ve been offering SEO workshops in Boston for several years now. While I know that eight hours isn’t enough time for someone to learn all there is to know about SEO (I’ve been in this industry for 13 years and I’m still learning!), I try to give as complete an overview as I can so …
A recent post here on SEJ by Alan Bleiweiss certainly got the comments flowing. If you haven’t read it yet, “Get Over Yourself – Matt Cutts Did Not Just Kill Another SEO Kitten” is a great read and Alan makes some fantastic points—but the thing that stood out of me the most isn’t actually in …
As someone who has built an SEO business from the ground up, it wasn’t so long ago that I was taking on every single SEO project I could get my hands on. It didn’t matter what kind of shape the website was in; I didn’t care if their former less-than-scrupulous SEO provider had run the …
Being an outside SEO partner is always a little tricky, especially when you are working with a larger organization, because you aren’t physical in the office to help projects along. You have to rely on your point of contact at the client company (who hopefully doesn’t leave anytime soon!) to keep you up-to-date with what’s …
After being in the SEO industry for 13 years, I am still always amazed when a site owner chooses to completely disregard my on-site SEO recommendations. I can understand that some changes might not be possible—maybe the way your website was built won’t allow for it, maybe it would cost too much or take too …
Let’s face it, the SEO industry, like any other, has its fair share of less-than-scrupulous players looking to take advantage of unsuspecting site owners. I’m not sure if SEO actually has more “bad guys” than most other industries or ours just get more attention, but the simple fact remains that they are out there and …
I’ve been working in the SEO industry for nearly 13 years as an in-house SEO professional, freelance SEO consultant and now as the owner of an SEO company. In that time I’ve dealt with just about every level of management possible from small business owner, to marketing director to company CEO and I have learned …
Yes, you read that right—one keyword. An SEO client I worked with a few years back was adamant about it. They wanted all their SEO efforts focused on one main keyword, no variations, no long tail, no nothing. Keep in mind that this was in a pre-Penguin world so even though diversification of anchor text …
