One of the most interesting SES SJ panels last week was definitely the panel “Are Paid Links Evil” with Matt Cutts (Google), Michael Gray (Graywolf), Todd Malicott (Stuntduble), Todd Friesen (Oilman), Greg Boser (Web Guirilla) and Andy Baio (Upcoming.com). The panel started with a funny, but off-topic video by Matt Cutt’s and made it clear …

While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post he did at his blog (in German) that looks into the pro and cons of changing Google’s paid search model from pay-per-click to CPA, also known as cost-per-action. It caught …