SEO

A week worth of treats for SEO geeks

Welcome ot another edition of ‘7 Days of Search and Social‘ – I hope you are well and getting well into another week in the trenches. As is the case with most conferences, things were a bit slow out there as the PubCon effect was in full swing. ut have no fear as they’re always good for an announcement or two (Matt had a few interesting ones). Over the last week he spoke about Cafeine going live, page load speed as a ranking factor and the web rchive block as a spam signal (kinda WTF on that one in this corner)

Anyway, let’s get on with it shall we?

 

Catching a buzz in the new year

This week it was a stand off between Matt Cutts…and well, Matt Cutts, for the story of the week (for me at least). While news of page load speed being a new ranking signal did pique my interest, methinks that news of Cafeine going live in the new year is more comment worthy for the moment.

Here’s the thing, people are always talking about this ranking change, that indexation level change…which has been more than a little irritating. For the more seasoned among us, there is a long list of major named changes that you’ve already been through; some more influential than others.

This is much more relative to the Big Daddy update which was more about infrastructure than search quality really. With this one, it is best to keep in mind that it is mostly about the processing power.

Think about the new signals such as social search, deeper personalization, crawling upgrades, greater spam detection and the like. Any changes we see that affect actual rankings/referrers is to be seen in the near future; ENALED by the upgrade. Don’t start looking for immediate affects…this one will be long term (Matt posted about it here – and for those that missed it, the original Matt interview on it)

 

Quick Nav LinksTalk of the TownGeek CentralSocial SearchLocal SEOVideosToolsSOSG AlertsPatents -

 

Talk of the town

SEO Dojo voted #1 Training Community – ok yea, I am gonna toot my own horn on this one, but hey it’s not everyday one gets to see such a passionate response from the gang. Not only did we actually get some free bootie from Lee… but the outpouring in the comments of the original poll were wonderous and humbling – my Dojo geeks rock!

Site speed may soon affect Google rankings – WTF? This is a VERY interesting development that we’ve been talking about over the weekend in the Dojo. Oh, and before peeps go crazy, this really can’t be a heavily weighted signal, so don’t get anal – m’kay? (also on SEL)

Calculating The True SEO Costs Of Major Site Changes – looks at the many problems that can arise from major site changes. While it seems second nature to most SEOs, I can tell you that MANY of the problems I inherit are from clients that lost rankings due to site changes… so it’s always worth highlighting once more.

Rich Snippets: A Golden but Missed Opportunity to Enhance Search Engine Listings – is a post from Paula Allen (via BC) which once more looks at the world of microformats. If you remember, that was our top story last week. Start learning this stuff my friends.. their value continues to grow for a balanced program.

The Disproportionate Value of Deep Links – was an interesting post from Eric Enge which puts forth a hypothesis on the value of deep links. It is an interesting idea that was worth thinking about. If I had to find any flaw, it would be the assertion of using the ‘original PageRank model’. One thing we DO KNOW… is that the current one is a far flung cousin of the original PageRank; much has changed in the last 10 years.

Top tips from PubCon 2009 – yes, it is true that we didn’t talk much about PC this week, but I generally don’t find much from conferences of real interest. That being said, this short round up has some goodies for those that missed it.

Why Some Sites MUST Block Archive.Org
is a post from Michael that is a must read as I was also kind of taken aback by Matt’s comments. In the end, while still kind of sketchy, they are now saying it is a secondary factor once a spam bot digs deeper. Still, kinda odd…

Using Noarchive to Remove Your Cache; What’s the Impact? – is from (one of my fav white coat SEOs) Richard Baxter who decided to muck about with the NOARCHIVE tag to see what effect it may have on site rankings… Want to know what he found? Then be sure to go read it… hehe…

The most sexy browsers screw your analytics – was from everyone’s favourite mystery man Sebastian X. It seems that both Chrome AND Safari aren’t passing along referrer stirngs… which as U might imagine, can be a nightmare for your analytics (especially as adoption of Chrome rises). Spread the word and help Seb fight the good fight wontcha?
Quick Nav LinksTalk of the TownGeek CentralSocial SearchLocal SEOVideosToolsSOSG AlertsPatents -


Search Geek Central

Search Stuff

NY Times and RDF – Science for SEO

Bing Launches Wolfram Alpha Collaboration & Several New Search Features

Google Rich Snippets Coming To Smaller Sites?, Search Engine Roundtable

Launching Facebook Results – Cuil Blog
Multiple-Topic Streaming Results – Cuil Blog

Social Search

Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid

Real-Time Search Makes Move Into Mobile – MediaPost

Taptu and OneRiot Team Up to Offer Realtime Mobile Search – Alt Search Engines

Real Time Search Coming to Mobile – Marketing Pilgrim

Local SEO

Australia’s Google Maps Easter Egg – Search Engine Roundtable

Get a keyword stuffed Google Map listing with a virtual office thrown in for free! – Mike Blumenthal

Protecting Your Brand On The Online Yellow Pages -

Google’s New Map Data is REALLY Old – Matt McGee

Generic vs Local TLDs: Some data, some thoughts, and some pretty graphs – Distilled

Quick Nav LinksTalk of the TownGeek CentralSocial SearchLocal SEOVideosToolsSOSG AlertsPatents

Videos

Video Recap of Weekly Search Buzz :: November 13, 2009 – Search Engine Roundtable

Interview with Larry Kim WordStream Founder (and Part II) – Small Biz Answers

 

Cutt’s Corner

Can I use "nofollow" in JavaScript?

Snippets and Titles

Weapons

How Inaccurate Google’s SITE: Operator Is and How to Fix It Search Engine Journal

Analyzing Short & Long Keywords Using Google Analytics – SEL

Ranking tool round up – Word Stream

Audit your site with the IIS SEO Toolkit - Blog Storm

Using Xenu Link Sleuth to Find Broken Landing Pages – SEOptimise

Rank Tracking across Hundreds of Search Engines: Rank Tracker, Search Engine Journal

 

SOSG Alerts

The ComicSeeker – is a vertical search for the comic geeks out there!

Quick Nav LinksTalk of the TownGeek CentralSocial SearchLocal SEOVideosToolsSOSG AlertsPatents -

Search Patents

Google

Estimating confidence for query revision models

Microsoft

Look ahead document ranking system

Providing search results for mobile computing devices

Document clustering based on entity association rules

Query-based snippet clustering for search result grouping

Method of speech recognition using hidden trajectory Hidden Markov Models

Yahoo

User query data mining and related techniques


/end SOSG session

Quick Nav LinksTalk of the TownGeek CentralSocial SearchLocal SEOVideosToolsSOSG AlertsPatents -

Davatar09 bigger A week worth of treats for SEO geeks

‘7 Days of Search and Social’ is a joint effort from Search Engine Journal and the SEO Training Dojo to bring you the latest in SEO and Social Search news. Each week (on Tuesdays) we’ll be posting the highlights of the most recent (SEO Geeks) newsletter here on Search Engine Journal.

Be sure to grab the SEJ feed for the latest or sign up to the SEO Dojo newsletter to get it straight to your inbox.

 

378d367a36415dda47fe25d5c4538226 64 A week worth of treats for SEO geeks
David Harry is an SEO and IR geek that runs Reliable SEO, blogs on the Fire Horse Trail and is the head geek at the SEO Training Dojo.

You Might Also Like

Comments are closed.

One thought on “A week worth of treats for SEO geeks

  1. I think the page load speed is interesting. I wonder how important it will be in ranking your page?

    Will this spawn a bunch of hosting companies promising to juice your Google ranking by loading your page extremely fast?

    I think this will also punish cheap hosting companies because their customers will want faster loading pages… But I do think it is good that Google gives a bit of a rankings boost to a site investing more in faster hosting — all things bein equal.