Today, Twitter announced that they’re going to begin offering mobile app promotion to all advertisers after seeing strong results during a beta test earlier this year.
During the mobile app promotion beta, advertisers were given the opportunity to reach their audience on Twitter and engaged drive a large volume of downloads for their app.
Mobile app promotion utilizes Twitter’s existing targeting options, including interest, keyword, TV targeting and tailored audiences, to help advertisers reach a targeted audience. On top of the those targeting options, you can also couple them with gender, location, language and mobile platform targeting.
After you have identified your ideal targeting combination, Twitter allows you to customize the creative aspects of your ad using Promoted Tweets and App Cards, including:
- The ability to automatically use your app’s icon and description from Google Play or the App Store, or customize them;
- Your choice of deep link to enable users to open your app directly from Twitter; and
- The ability to customize your Tweet copy to provide additional context about why users should download your app.
Twitter’s mobile app promotion also comes with conversion tracking after your ads are up and running. You can measure the full conversion impact of your campaigns, including initial installs and in-app conversion events.
The pricing model for Twitter’s mobile app promotion is based on cost-per-app-click (CPAC). You will only be charged when a user clicks to go to the App Store or Google Play from your ad, or when they open your app directly from Twitter.
To get started, sign up for an account at ads.twitter.com. To learn more about creating a mobile app promotion campaign, visit Twitter’s help center.