Suddenly Twitter Has a Business Model, Tweet Ads

SMS Text

Twitter is about to unveil something that it hopes will finally answer the grandstanding question of whether Twitter can actually make money, and if yes – how?  The new Twitter business model will rely on “promoted tweets,” which will put ads on Twitter’s search results and user feeds on Twitter.com as well as third-party Twitter clients later.

So, if you’re using TweetDeck and other mobile and desktop Twitter apps, expect to see some ads pop out along side tweets you monitor daily. Twitter’s “promoted ads” will first appear only on searches that were conducted on its website.

When this ad system is rolled in a few  hours from now, expect a single ad appearing at the top of a search you conducted on Twitter.  This ad takes the form of an ordinary tweet so be careful when retweeting or replying back as you may not notice that a tweet is coming from Twitter’s ad model.

For its initial run, Twitter’s promoted tweets got Starbucks,  Bravoa nd Virgin America. All these companies are heavy Twitter user and use the service as their communication medium

“We wanted to do something that just enhances the conversation that companies are already having with their customers on Twitter,” said Twitter Chief Operating Officer Dick Costolo.

So, what’s your take on this? Can Twitter manage to pull one off and finally become a money generating machine?

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!