32 Important Search Marketing Acronyms

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Being that we work in an industry defined by acronyms (SEO) and have trouble sometimes determiniming the difference between SEO and SEM, SEM and PPC, or PPC and CPC; over at DP, KP started a thread listing SEO acronyms which I feel are quite useful (espcially for newbies or prepping before a meeting) and worth sharing, plus I added some of my own.

  1. BL = Backlink
  2. CPC = Cost Per Click
  3. CSE = Comparison Shopping Engine or Custom Search Engine (Google)
  4. CSS = Cascading Style Sheet
  5. DC = Data Center
  6. DMOZ = Directory – Mozilla
  7. HTML = HyperText Markup Language
  8. IBL = Inbound Link
  9. IPB9 = Internet Business Promoter
  10. LSA = Latent semantic analysis
  11. LSI = Latent Semantic Indexing
  12. OBL = Outbound Link
  13. ODP = Open Direcrory Project, See DMOZ
  14. OWBL = One way back link
  15. PPA = Pay Per Action
  16. PPC = Pay Per Click
  17. PR = PageRank
  18. RI = Regular index
  19. RSS = RDF Site Summary, Rich Site Summary, Really Simple Syndication
  20. SE = Search Engine
  21. SEM = Search Engine Marketing
  22. SEO = Search Engine Optimization (Optimisation)
  23. SERP = Search Engine Results Page
  24. SI = Supplemental Index
  25. SSE = Yahoo! Search Submit Express
  26. SSP = Yahoo! Search Submit Pro
  27. SWL = SiteWide Link
  28. TBPR = Toolbar PageRank
  29. TR = Trust Rank
  30. VIPS = Visual-block Page Segmentation
  31. WP/WP4 = Web Position/Web Position 4
  32. XML = Extensible Markup Language

Missing anything? Be sure to share your favorite SEO acronyms in the coments below.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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