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Overture Signs New Deal with Wall Street Journal, Extends ESPN & CNN Contracts

Overture Signs New Deal with Wall Street Journal, Extends ESPN & CNN Contracts

Overture Services, Yahoo’s search advertising network, and provider of essential online marketing services, today announced that it has extended its existing agreement with CNN.com and has expanded it to include additional Overture and Yahoo! products. In addition, the company announced that it has signed a new distribution agreement with the Wall Street Journal Online (WSJ.com) and that it has extended and enhanced its existing agreement with ESPN.com. All three deals are multi-year agreements.

“Today, CNN.com, ESPN.com and The Wall Street Journal Online — three of the world’s leading online brands — are confirming their commitment to search through their relationship with Overture,” said Bill Demas, senior vice president and general manager, Overture’s Partner Business and Solutions Group. “Our comprehensive suite of sponsored search, Content Match and Yahoo! Search products enables us to offer partners the customized search solutions that meet their individual needs.”

As part of its enhanced agreement with CNN.com, Overture will replace CNN.com’s existing Web search listings with results generated by Yahoo!’s Search Technology. In addition, Overture will begin to provide Content Match, its contextual advertising product, to multiple CNN sites and has extended its term of service as CNN.com’s exclusive sponsored search provider.

Under the terms of its new distribution agreement with WSJ.com, Overture will deliver Content Match results to WSJ.com’s more than 689,000 online subscribers worldwide. In addition, Overture will provide sponsored search results to users of the WSJ.com’s site search.

With ESPN.com, Overture has renewed and extended its existing sponsored search agreement to include Content Match. The enhanced relationship offers users a more robust keyword search, ESPN.com site search and comprehensive Web search experience.

“These partnerships will greatly benefit advertisers and users alike. By establishing and deepening relationships with leading publishers like CNN.com, ESPN.com and WSJ.com, Overture can now provide advertisers even more ways to connect with customers,” said Demas.


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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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