Netscape: One Year Down The Road

SMS Text
ADVERTISEMENT

June 15th marked the 1-year anniversary of the new Netscape, or as the ‘social edition’ of Netscape. Much has changed in the meantime, and here’s a look at how the social news portal has evolved and adapted over the year.
Back when the site first launched, the whole blogosphere cried ‘thieves!’ and argued that Netscape had essentially ripped off Digg, a story that even became one of the most voted on stories on Netscape (thanks of course to a multitude of Digg users). Two months later, in an effort to help the social news site in its nascent stages, Jason Calcanis, then at the helm, decided to hire top users from Digg, Reddit, Newsvine, and other social news sites, adding fuel to the fire.
The site has come a long way in a year, and not only have the changes effectively checked the plunging of the portal’s traffic, but by some (perhaps more accurate) measures have even resulted in healthier than expected growth.
msaleem_1yrltr.jpg
But the site hasn’t just increased in pageviews and number of registered users. With the launch of My.Netscape, the Netscape Navigator 9.0, and NewsQuake, the site continues to evolve and adapt to the changing landscape of socially driven news to become a viable contender in the space.
**Disclaimer: I am a Netscape Scout.

ADVERTISEMENT
ADVERTISEMENT
Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.