In a recent interview from San Francisco, I talked to LinkedIn Senior Content Marketing Manager Jason Miller about LinkedIn Marketing Solutions and how it can be used in the context of your content marketing strategy.
To find out more, watch the video below:
Here are some key takeaways from the video:
- The first point Jason makes is that LinkedIn is not built solely for job searching. Rather, the site’s latest implementations and new functionality have made it a multi-channel networking tool that allows brands to make connections with their followers as well as other businesses, while also providing a way for advertisers to share content and reach potential customers.
- Jason’s first tip for content marketing with LinkedIn’s Marketing Solutions is to have an established presence on the site. In order for this new function to work the way that it is supposed to work, your company page has to be active and engaging with other pages. If you are sending out company updates, the LinkedIn’s “Sponsored Updates” should help with visibility and help your message reach your targeted users.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews.
Screenshot via above video.