LinkedIn announced today they have reached the milestone of over 300 million members worldwide, more than half of which reside outside the United States. The United States accounts for roughly 100 million of those members while India, Brazil, Great Britain and Canada are among the top countries making up the rest of the user base.
While 300 million members is a tremendous accomplishment, LinkedIn has no intention to rest on their laurels. According to the announcement, their goal is to connect every one of the 3.3 billion people in the global workforce.
The announcement includes some details on how they intend to capture that audience:
To get there, we are delivering personalized experiences built around members and their identity, network and knowledge. We believe this focus will give us the ability to better help each of our members achieve their professional goals.
One of the personalized experiences they are referring to is the LinkedIn publishing platform that was rolled out to all users two months ago.
LinkedIn is about to reach another milestone later this year, as their mobile traffic is expected to make up for more than 50 percent of all global traffic. Users in countries like Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom, use LinkedIn more on their mobile devices than on their desktop computers.
LinkedIn reportedly averages 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile.
LinkedIn recognizes they still have a long way to go, and states they will continue to expand into new countries and forge more strategic partnerships with some of the world’s top smartphone manufacturers.
Included at the bottom of their announcement is an infographic detailing their accomplishments to date, while comparing and contrasting where they were 5 years ago compared to where they are now. It’s interesting to see how far they have come, I recommend checking it out.