How to Increase Your Website’s Traffic Without Any Marketing

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How to Increase Your Website’s Traffic Without Any Marketing

What if I told you that you can increase your traffic without any marketing? That’s right… even if you don’t have a marketing bone in your body, you can generate more traffic and sales.

“How?” you may ask. All you have to do is follow this long tail strategy:

Leveraging Long Tail SEO

Who doesn’t want to rank for terms like “credit cards” and “auto insurance,” right? Although those terms are lucrative, they are actually extremely difficult to rank for.

On the other hand, long tail keywords are much less competitive, and they will drive the majority of your traffic.

Increase Your Website’s Traffic Without Any Marketing | SEJ

If you look at Quick Sprout, 91% of my search traffic comes from long tail phrases. And just like Quick Sprout’s, the majority of your search traffic comes from long tail traffic too.

This doesn’t mean that I don’t rank for any head terms. It just means that I rank for more long tail phrases. You probably experience the same thing as most sites rank for dozens of head terms and hundreds, if not thousands, of long tail terms.

How do you rank for more long tail terms?

First, you need to log into Google Webmaster Tools. Once you are in, you’ll want to click on “search traffic,” then “search queries.”

Increase Your Website’s Traffic Without Any Marketing | SEJ

You’ll see a page with a list of keywords that looks like this:

Increase Your Website’s Traffic Without Any Marketing | SEJ

The table will list all the keywords you rank for. What you need to do next is take the head keywords (phrases that contain one or two words) you rank for and type them into Google.

For example, I rank for the term “online marketing.” So I typed it into Google and then scrolled all the way to the bottom of the first page until I saw a table that showed “searches related to online marketing.”

Increase Your Website’s Traffic Without Any Marketing | SEJ

These are phrases that Google sees as relevant to a term you already rank for. And the head term is much harder to rank for than those long tail terms.

So if you blend some of those long tail phrases into the page that already ranks for the relevant head term, you’ll start getting more search traffic.

All I am doing is sprinkling in the phrases that make sense, two or three times within the page.

I used this strategy on a monthly basis on Quick Sprout in 2013. And the results were great.

In January 2013, I received 120,365 search visitors:

Increase Your Website’s Traffic Without Any Marketing | SEJ

In December 2013, my search traffic climbed to 174,496 visitors:

Increase Your Website’s Traffic Without Any Marketing | SEJ

Does This Strategy Still Work?

Although I’ve used this strategy a couple of years ago on Quick Sprout, it still works. It doesn’t take a ton of time, and it is really easy…especially if you have a blog.

We do the same thing with our KISSmetrics and Crazy Egg blogs on a monthly basis. I would also continue to do it on Quick Sprout, but I just don’t have the time.

What I’ve found is that if you combine the tip I mentioned above with the marketing tactics in this blog post on increasing your click-through rate, you should be able to double your search traffic within one year.


You don’t have to know a lot about online marketing to generate traffic or sales. Simple things like adjusting the keywords within your content or tweaking the titles of your blog posts can increase your traffic.

If you are going to use the tactic above, don’t adjust your title tag too much unless you are trying to optimize your click-through rates. Instead, focus your efforts on optimizing the keywords within your content. By adding long tail phrases, you’ll generate more search traffic.

Are you going to give the strategy above a try?

Editor Note: Neil was the opening speaker for our SEJ Summit in Santa Monica this year. Want to learn more from speakers like him at our Summits throughout the year: in NYC, Chicago, Dallas, San Francisco, Miami, and London? Sign up for a FREE ticket, covered by our partner, Searchmetrics.


This post originally appeared on Quick Sprout, and is re-published with permission.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Kevin

    I actually just helped rebrand a company in Ireland and I used this method. We have only been live a week and we are already seeing some great organic placements for long tails keywords in the niche. I expected a few weeks before I saw any really decent placements. I don’t think long tail keyword placements will ever go out of style.

    Great post!

  • Faith Emmanuel

    Hello, so I have WP SEO by YOAST installed and I tried using a long tail keyword. It did not turn up as positive during my page analysis. It somehow did not recognize the long tail keyword. Maybe I am separating it in the title and post through punctuation. eg: JIM THE CARPENTER is the keyword. If the title is – ” JIM – THE CARPENTER” and the post was – ” Jim who worked as THE carpenter of our town … ”
    Does that make sense? Am I still making it in terms of keyword usage?
    And also, are they case sensitive?

    • Catherine

      While I’m not an SEO Expert by any means, I have worked with yoast and from my experience, no they are not case sensitive and yes it does require you to have the long tail KWs in the exact order without words between them in order for the plugin to give you a green light. However, I’m not sure how that affects SEO/ranking results. Maybe test it? On a few pages have everything exact with content and long tail KWs and a few change it up a bit and see how it does? Unless someone else has experience in this already – I’d love to hear it!

  • Bhim Rai

    Yeah, I agree with Neil Patel.

    It is one of the most easy-to-marketing way.

  • Rintu Biswas

    Very well written article. The strategy was, is and will work forever. But we must keep the keyword density in control on the webpage.

  • Rahul

    Hey Neil !

    I have already learnt it on QuickSprout but thanks for keeping me revised.

  • Abdul Hayi Mansoor

    Nice read! – This strategy works great if your site is an old established site. For newer sites, it might not work in a desired way.

  • Vikas Thakur

    Long Tail keywords are a great way to score some quick wins. Nice post.

    For anyone interested, here’s a related post on Long Tail KWs we did last month:

  • Michael Smith

    @Neil I think i read this post on your Quicksprout as well. Are you putting copied content on both place?

  • S Emerson

    We have actually used this method for years. Seems counter productive to target competitive single words or short phrases.

  • Ralf


    thank you for the great post and excellent tips
    Question: after you have updated the post with more long tail keywords, do you use fetch as google to get the updated post indexed faster? Or do you just wait until google indexes your post? Please let me know.

    Thank you,

  • Gay Aida Dumaguing

    Question though, did you do any link building for those terms on the page that you’re already ranking after you added the relevant keywords?

  • Luca

    Hi, this article helps, so simple and probably effective, but I have a few doubts. How can you demonstrate increase in traffic with numbers from analytics?
    This increase you show can be caused by many different reasons, there is nothing that shows it’s an increase from long tail keywords.
    Maybe you can show the increase from impressions and CTR from web master tools?

  • Venita Chin

    Your strategy on increasing website traffic is inspiring for those who don’t have much marketing skills or those who are still learning as they go. I like how you emphasize on simplicity as a way to boost traffic because I think sometimes people are too focused on the complex problems when tweaking a few things here and there can actually be just as beneficial as an elaborate scheme to gain more visitors.

  • Subodh Kumar

    True , long tail keyword is more targeted and it’s conversion rate are also good. So at initial state when we going to start optimization of our sites these keywords are more beneficial for us.

  • Chris Simmance

    Not that I think considering long tail, researching long tail keywords and implementing them in your content anything other than basic SEO…. Which is marketing in of itself.