Google Pulls AdWords Advertising From Orkut

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Due to numerous complaints from Orkut users, nonprofit groups and advertisers, Google has pulled the serving of AdWords and AdSense advertising from Orkut, its social networking service.

Search Engine Journal had broke the story on how Google was serving AdWords ads for large businesses in Orkut’s al-Qaeda, Hizbolah and other questionable recruitment communities last year, and SaferNet, a Brazilian nonprofit group (Orkut is to Brazilians what MySpace or Facebook is to Americans), filed complaints that Google’s Orkut was home to child pornography and other illegal content … sponsored by Google AdWords.

Pulling the AdWords ads in Orkut is a smart move by Google until they can learn how to better police the content being served on the Google property, and target their advertising accordingly.

More from the Wall Street Journal.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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