Google’s share of organic search volume in the US continues to rise.
The search giant produced 92% of organic search visits in Q3 2018.
This represents a 9% year-over-year increase in organic search visits from Google, which is the company’s strongest performance since Q2 2015.
This data was reported by Merkle in its Digital Marketing Report for Q3 2018, which is available here.
In addition to organic search, Merkle’s report covers Q3 2018 data for paid search, organic & paid social, and Amazon ads.
This summary of Merkle’s report will focus primarily on data related to organic search.
Organic Search Visits in Q3 2018
Overall, organic search across all major search engines grew by nearly 6% year-over-year.
The strongest growth in organic search was seen in the smartphone category, which grew 18% year-over-year.
Organic search visits from tablets and desktops saw declines in Q3 2018, at -6% and -4% respectively.
However, Merkle says declines in desktop search visits have lessened compared to previous quarters.
Organic search visits by search engine
While organic search visits produced by Google grew in Q3 2018, Bing and Yahoo saw large declines.
Organic search visits from Yahoo saw the largest year-over-year decline in Q3 2018 at -32%, while organic search visits from Bing were down by -14%.
Google produced 92% of US organic search visits in Q3 2018, while Bing’s share of organic visits accounted for 5% and Yahoo’s share accounted for 3%.
Organic search visits from mobile devices
Looking at mobile specifically, Google’s share of search volume is even larger.
Google produced 95% of all organic search visits in the US on mobile devices in Q3 2018.
This is just a snapshot of the data available in Merkle’s latest digital marketing report.
The full report can be downloaded here.
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