Follow What Interests You With New Pinterest Category Pages

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Follow What Interests You With New Pinterest Category Pages

Today, Pinterest announced an update to its category pages. Each category page now has a whole new selection of related interests to browse through. You can also follow specific categories to get Pins from other like-minded users delivered to your home feed.

For example, if you go to Outdoors category you’ll now see related interests like Hiking, Camping and Running spread out across the top of the page.

If you click on one of the related interests, like Hiking you’ll discover Pins from other users who also have also shown an interest in hiking.

When you find a topic that’s filled with other Pinterest users pinning the kind of content you want to see, just click or tap the Follow button and those Pins will start filtering into your home feed.

This is a noteworthy update for Pinterest users because it’s now easier than ever to discover more of the content you’re interested in, while blocking out the things you’re not interested in.

For example, if you like to use Pinterest for fitness motivation you can follow Pinterest’s top health and fitness pins while blocking out everything else. This is important because some of the recipes in the Food and Drink sections are sure to make you want to cheat on your diet!

If you want to stop seeing Pins from a category you followed, just go back to the interest and click Unfollow. Interests can also be managed in a newly updated Following section of your profile. In this section you will see all the boards and Pinners you follow.

Pinterest is rolling this new feature in English to start with, and it will be available on Android, iPhone, iPad and the web.

Matt Southern
Matt Southern has been the lead news writer at Search Engine Journal since 2013. His passion for helping people in all aspects of online marketing... Read Full Bio
Matt Southern
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  • YDeveloper

    We use Pinterest for sharing tips on eCommerce store designing, development and marketing. Now, we find most pins related to the category of our business easily and they are better than before.

    This is a suggestion to Pinterest from us that if they create an unique category for inforgraphics with their subcategory, it will be good opportunities for infographics creators and publishers.

  • sophiamoors

    Thanks…now i got a time saving category.

  • My chatmeter

    With these new category pages, businesses that use Pinterest to interact with their customers should focus more on the keywords that they associate their boards and pins with. Make sure to tag with effective words. Put yourself in the position of a searcher: what would they type in to search for your product/service?

  • leejtyler

    Hey. Hate to leave this here but I’m sure I’m not the only one this happened to re: your NetElixir ad. Once clicked, you’re taken to another page with this 404 msg. (Keep in mind the ad or co is not in bookmarks and my browser is up to date as I checked yesterday: “You may not be able to visit this page because of:

    an out-of-date bookmark/favourite
    a search engine that has an out-of-date listing for this site
    a mistyped address
    you have no access to this page
    The requested resource was not found.
    An error has occurred while processing your request.
    Please try one of the following pages:

    Home Page
    If difficulties persist, please contact the System Administrator of this site and report the error below..” No longer interested in them but thought you should be made aware. Thanks for all of your great content.

  • jessicak2014

    It’s not giving me the option to unfollow a category. Any suggestions? The category is clogging my page.