Dogpile Search Engine Doing Pay for Placement TV
In the High Rankings SEO forum Lorelle has posted the news that the Infospace owned Dogpile meta search engine is currently running a product placement campaign on various reality TV shows. “I just read in my local paper that Dogpile (based here in Seattle) has started paying for product placement in TV shows. It’s a more profitable way to advertise than running a commercial, especially for this type of company, because the producers work Dogpile into the actual story line.”
From the Seattle Times : DogPile.com has appeared in more than 20 television shows, including the season premiere of CBS’ “Ghost Whisperer” and the A&E reality show “Growing Up Gotti.”
Nolz, of InfoSpace, said he considers a product placement a success when a character goes to a computer, types in a search term, hits the button and gets the right answer.
On A&E’s “Growing Up Gotti,” for instance, Victoria Gotti uses DogPile.com to search Ellis Island records for her great-grandfather.
“Then they see the successful search tied with the brand,” Nolz said.