YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
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How to Use Google Trends for YouTube
Need guidance on your keyword and content strategies for YouTube? Learn five ways you can use Google Trends to uncover valuable insights.
Google Reportedly Turning YouTube Into a Shopping Site
A report from Bloomberg indicates Google is in the early stages of transforming YouTube into a shopping site.
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YouTube Shorts: An Introductory Guide
YouTube is trying out something new with Shorts. Here’s a glimpse of how it is being received and what marketers can look forward to.
YouTube Growing As a Source of News for Americans
A Pew Research Center study finds about a quarter of US adults get news from YouTube, including a mix of independent and established organizations.
YouTube Removed Twice As Many Videos Between April and June
YouTube removed twice the usual amount of videos between April and June after relying on AI to moderate content amid forced lockdowns.
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YouTube Shorts – Google’s Answer to TikTok?
Google’s foray into short-form video content begins with YouTube Shorts, a new feature being tested in limited markets.
Google Unveils Fundo for Monetizing Video Events
Google announces a powerful way for small businesses and creators to monetize events
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Top YouTube Searches During COVID-19 Pandemic
YouTube published a new set of insights with information about the most popular video topics since the pandemic started.
New YouTube Metric Shows Creators How Much Money They’re Earning
YouTube is rolling out a new metric in the channel analytics section that shows creators how much revenue they’re earning relative to video views.
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Top YouTube Searches This Year
The top 100 YouTube search queries of the year are revealed in a study examining the search volume of over 800 million keywords.
Is YouTube About to Update Its Algorithm Again?
YouTube may have made changes related to Homepage and Suggested/Recommended discovery. Learn strategic insights into what YouTube may be cooking up here.
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YouTube Continues Testing Immersive Product Experiences
Live Stream display ads, 3D Swirl ads, and Beauty Try On all aim to keep bringing the outside world in to users at home.
Google Explains How YouTube Search Works
As part of a larger effort to explain how YouTube works, Google published a new page to answer commonly asked questions about YouTube search results.
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How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
YouTube to Let Creators Customize the Look & Feel of Their Channels
An update to YouTube Studio will allow creators to alter the look and feel of their channel by customizing the layout, branding, and more. This...
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YouTube Rolls Out New Features to Help Creators Boost Merch Sales
YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue.
Google Tests Showing Web Pages in YouTube Search Results
Google has been spotted showing links to web pages when people search for topics on YouTube.
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YouTube’s Continued Land Grab for TV Dollars: YouTube Select
YouTube continues its moves to grab a share of traditional TV dollars with its new YouTube Select program.
How YouTube Generates & Ranks Suggested Videos
Ever wondered how YouTube’s suggested videos work? A Google research paper sheds light on how YouTube uses deep learning to generate and rank suggested videos.
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YouTube Launches 4 New Features For Video Creators
YouTube announced the launch of 4 new features designed to help creators enhance their videos and moderate their channel.
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