YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
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YouTube Continues Testing Immersive Product Experiences
Live Stream display ads, 3D Swirl ads, and Beauty Try On all aim to keep bringing the outside world in to users at home.
Google Explains How YouTube Search Works
As part of a larger effort to explain how YouTube works, Google published a new page to answer commonly asked questions about YouTube search results.
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How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
YouTube to Let Creators Customize the Look & Feel of Their Channels
An update to YouTube Studio will allow creators to alter the look and feel of their channel by customizing the layout, branding, and more. This...
YouTube Rolls Out New Features to Help Creators Boost Merch Sales
YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue.
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Google Tests Showing Web Pages in YouTube Search Results
Google has been spotted showing links to web pages when people search for topics on YouTube.
YouTube’s Continued Land Grab for TV Dollars: YouTube Select
YouTube continues its moves to grab a share of traditional TV dollars with its new YouTube Select program.
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How YouTube Generates & Ranks Suggested Videos
Ever wondered how YouTube’s suggested videos work? A Google research paper sheds light on how YouTube uses deep learning to generate and rank suggested videos.
YouTube Launches 4 New Features For Video Creators
YouTube announced the launch of 4 new features designed to help creators enhance their videos and moderate their channel.
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How to Make the Most of Video Timestamp Results in Google Search
Here’s a look at Google’s Key Moments feature – and how to rank for video timestamp results.
6 Video Marketing Strategy Tips for 2020
Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.
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YouTube Expands Ad Formats for TV Screens
YouTube’s announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19.
Why & How to Leverage Video Ads in the Wake of COVID-19
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
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YouTube to Display Fact Checks in Search Results in the US
YouTube is expanding its fact check information panels to search results pages in the United States.
7 Brands That Are Looking Awful During the Coronavirus Pandemic
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns.
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YouTube to Show Creators What Time of Day Their Audience is Online
YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online.
YouTube’s Struggle: Soaring Views, Declining Revenue
YouTube publishers are experiencing up to 20% CPM loss due to larger ad issues related to COVID-19.
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Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
YouTube Viewership is Up, But YouTubers Are Earning Less Money
YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators.
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YouTube Officially Lifts Monetization Ban on COVID-19 Content
YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply.
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