Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
Want to appear on every article in this category? Contact us to sponsor SEJ’s YouTube section.
YouTube will soon be rolling out more ways for content creators to earn money directly from viewers.
Fast-Moving Consumer Goods and Consumer Packaged Goods brands can learn some YouTube marketing lessons from Kraft Heinz.
![Download Now!](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 728 90"%3E%3C/svg%3E)
Google’s support page for Hangouts On Air was updated to note it’s being discontinued. No formal announcement yet.
YouTube will no longer publicly display full subscriber counts for channels with 1,000+ subscribers.
YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds.
Here are the top 25 viral videos on the web and the key takeaways marketers can learn from them.
YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful.
Here are seven of the most significant findings on YouTube’s algorithm that overturn conventional wisdom dramatically.
YouTube is planning to introduce a fact-check box in search results for topics that are prone to misinformation.
YouTube is making changes to how it gives strikes to users who violate the community guidelines.
YouTube is experimenting with new ways for advertisers to buy masthead ads, the most prominant ad on the home feed.
YouTube is working on ways to prevent “dislike mobs” from maliciously disliking videos in order to reduce their reach.
New data reveals the top searches performed on YouTube in 2019, as well as the most popular channels.
YouTube is adjusting its recommendation engine in an effort to lower the reach of videos that misinform users.
YouTube announced it is strengthening enforcement of its community guidelines to protect users from people who abuse the platform.
YouTube is removing the ability to automatically share videos on Twitter after they’ve been published.
Examining YouTube’s top trending videos and YouTube ads for 2018 reveals some important lessons you can apply this year.
YouTube is warning users that they may see a noticeable decrease in subscriber count as the company purges spam accounts.
YouTube videos in the home tab will now be set to autoplay by default, without audio.
Here are three content marketing lessons that brands can learn from John Lewis’ 2018 Christmas ad.
