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Google is introducing a new TV screens device type for video, allowing advertisers to target YouTube viewers on connected TVs.
Google has improved attribution for TrueView for Action ads on YouTube, taking into account those who convert after viewing.
YouTube is removing channels from its partner program for duplication, which means the channels can no longer monetize their content.
Google has introduced new capabilities for YouTube ads that will help advertisers drive more conversions.
Here’s how you should approach YouTube SEO based on Google’s published paper about the YouTube video recommendation system.
Google is launching vertical video ads on YouTube for TrueView and Universal App campaigns.
In an effort to improve the “digital wellbeing” of its users, Google is introducing a new set of YouTube tools.
YouTube will soon be expanding non-skippable ads to all creators who can already monetize content.
YouTube now plays vertical videos in their native aspect ratio on desktops, which means no black bars on the sides.
YouTube is testing a new tab that is designed to help users find videos they may not have otherwise discovered.
YouTube now displays hashtags on videos that can help users search for and discover other videos about the same topics.
Here are the best ways to get your YouTube videos found in Google Universal Search and YouTube search results.
These basic and advanced YouTube video optimization tips and tactics will help ensure your videos will be easily findable.
Google is taking a new step toward helping YouTube creators protect their copyrighted work.
YouTube is implementing several changes to how it displays news stories in the US.
Google introduced a new set of tools that will let content creators test and measure the impact of YouTube videos.
YouTube has improved the system it has in place that validates likes and dislikes. Total numbers are now more accurate.
YouTube is introducing a feature that will make users acutely aware of how much time they’re spending watching video content.
YouTube has introduced a new way to buy TrueView ads with a model that is optimized for reach.