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Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.
Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals.
Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search.
Google DeepMind researchers test Autoregressive Ranking (ARR), a unified model that can replace current retrieval and ranking methods.
Explore how multi-location businesses can optimize for AI models like ChatGPT and Gemini. Learn the key factors for success.
Giving Perplexity less weight in AI search tracking can prevent distorted visibility scores without erasing useful competitive signals.
Google added documentation mapping regional Search features in the EEA, Türkiye, and South Africa, with eligibility and participation steps.
Search intent is fracturing across AI Mode, video platforms, and zero-click results and Google’s own metrics reveal what actually earns clicks now.
AI visibility tools track brand mentions and citations, but marketers need outcome data to know what those movements mean and what to do next.
Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries.
A UK news site’s trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn’t pick up what the old one lost.
John Mueller says Google’s systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort.
InMotion Cloud launches a fixed-price Managed Private Cloud built on bare metal, with predictable monthly rates, fixed egress, and U.S.-based support.
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting.
Getting surfaced in ChatGPT is the easy half. Three checks every retailer should run before connecting a fourth agentic commerce protocol.
Research shows how people can keep using Google while making fewer traditional searches and clicking through to fewer websites.
Google’s latest Search integration is another step to a future where users get things done without traditional search results.
Publishing more content won’t fix AI substitution. Retrieval repeats the same popularity bias that thinned your presence in the weights.
Robots.txt relies on bot compliance, while WAF, CDN, and server-level blocks enforce it. A breakdown of which layer stops AI crawlers for good.
Google explains why fixing what caused a ranking drop doesn’t necessarily mean rankings will come back anytime soon.
Google’s Mueller comments on a sitemap SEO method that forces search engines to crawl and index web pages every day.
Publishing a format is not the same as possessing the knowledge. Bill Hunt on why knowledge architecture outlasts every AI protocol.
GEO is just entity SEO with a new name. The foundations haven’t changed in 15 years, but most brands still ignore them.
Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks.
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins.
Google published eligibility rules, samples, and key dates for licensing ranking, query, click, and view data from EEA Search under the EU’s Digital Markets Act.
Schema is not a magic ranking switch. Loren Baker explains how consistent structured data strengthens entity trust across local, ecommerce, and author-driven content.
Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots.