Latest SEO Articles
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Search Marketing: Know the Competition, Know Yourself
Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war,...
Matt Cutts Explains How Important Social Media Signals Really Are
Matt Cutts, Google’s head of search spam, answers a question about social media signals in his latest Webmaster Help video where a user writes in...
Google Will Now Adjust Search Filters Based On What You’re Looking For
You may have noticed while searching on Google lately that there are now fewer search filtering options available under the ‘More’ drop down menu, as...
20 Ways Google Glass Will Change Pro Sports Forever
Despite all the controversy, there a number of marketing analysts who believe that Google Glass, along with most wearable tech, is going to be a...
SEO After Hummingbird, Penguin, & Panda: How Link Building & Content Marketing Are Really Changing
At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those...
Matt Cutts Clarifies Guest Blogging for SEO (with tips)
Matt Cutts dropped the hammer today on people that are guest blogging for links. Matt Cutts stated “I’m calling it: if you’re using guest blogging...
Getting to Know Your Chinese Search Audience
Just like every region in the world, China users have very specific online browsing habits. Ignoring these idiosyncrasies be very costly, particularly if you are...
Keyword Rich Domain Names Improving Search Rankings is a Myth, According to Bing
Duane Forrester, Sr. Product Manager of Bing, claims it’s a myth that keyword rich domain names improve search engine rankings in a post published yesterday on...
Google Image Search Now Lets You Find Images By Usage Rights
Google Image Search now lets you easily find images based on their usage rights. This option has been available for a few years, but it...
SEO 101: The Only Algorithm That Matters (For Writers & Publishers)
Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting task...
Google Acquires Nest Labs For $3.2 Billion in Cash
Google made its second largest acquisition in company history today with the purchase of Nest Labs, makers of smart thermostats and smart smoke alarms, for...
Infographics for SEO: Scaling the Development Process
You already know that infographics can be a powerful link acquisition medium for your website. Sure, your infographic has to be actually interesting to people, and you...
Getting Found With Local Search Optimization: Interview With Mary Bowling
As part of our SEJ interview series, Mary Bowling of Optimized! joins us to discuss how to get found locally with local search optimization tactics....
Matt Cutts Explains How To Deal With Minor Duplicate Content Issues
Matt Cutts, Google’s head of search spam, answers a question about duplicate content in his latest webmaster help video where a user writes in to...
Latest Developments In Retargeting Advertising: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss the latest developments in retargeting advertising. There have been a...
Your First Days as Head of Digital Marketing
Jumping into the role of head of digital marketing is difficult for a multitude of reasons. You are faced with the daunting tasks of putting together...
Rap Genius Back On First Page Of Google After 10-Day Penalty
After being outed for unnatural link scheme, lyrics site Rap Genius was hit with a manual penalty by Google that buried their pages deep into...
An SEO Beginner Guide: What is Call Tracking and Why Should I Care?
Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not...
How To Influence Each Step Of The Buying Process: Interview With Andrew Beckman
As part of our SEJ interview series, Andrew Beckman of Location3 joins us to discuss how we as marketers have the ability to influence every...
Posts with the Highest Pageviews on Search Engine Journal for 2013
It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and...
Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss
Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for...
Things We Online Marketers Could All Improve Upon in 2014
It’s that time of year, so you’ve surely seen lots of articles about what’s going to change in 2014, predictions, wishes, what’s going to be...
10 Old School Matt Cutts Videos You Need to Watch
When TheShortCutts.com launched a few months ago, it set off a viral explosion powder keg in the SEO world. Although only a few months old,...
How Site Navigation Structure Impacts SEO: Interview With Benj Arriola
As part of our SEJ interview series, Benj Arriola of Internet Marketing Inc. joins us to discuss how site navigation structure impacts SEO. Benj says...
Mobile Marketing Strategies Example with Retargeting Interview with Arjun Arora
In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder...
Dealing With Google’s Not Provided Keywords: Interview With Prashant Puri
As part of our SEJ interview series, Prashant Puri of AdLift discusses how to deal with Google’s recent shift to encrypted search results. Hear his...
Don’t Get Left Behind: 6 Expert-Backed Tips on Becoming a Technical Marketer
There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up. I’m still not sure of the exact...
Differences Between US and International SEO: Interview With Andre Alpar
As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO. As an avid social media...
The US Online Travel & Tourism Industry: Who Are The Top Players in Search?
Rapidly changing, highly competitive, filled by tremendous amounts of newcomers emerging as we speak – this is how the US Online Travel & Tourism Industry...
Google Launches Tool For Easy URL Removal On Third-Party Sites
As content on the Internet gets modified or sometimes removed altogether, Google wants to help users by providing a tool to have search results updated...