Google Will Now Adjust Search Filters Based On What You’re Looking For

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You may have noticed while searching on Google lately that there are now fewer search filtering options available under the ‘More’ drop down menu, as well as on the top menu bar. What you may not have noticed is that these options now adjust dynamically based on what you’re searching for.

All the search filters that were previously available are not gone, Google is just now providing what it thinks are the best filters for the specific query. While this is a small change it’s still worth pointing out, especially if you’ve grown accustomed to using the extensive list of filtering options that were once available.

A Google spokesperson confirmed this recent change:

We’re always making changes to Search to help you find the most useful things more easily. For example, if you search for ‘English to Tagalog’ you’ll see ‘Apps’ that’ll help you with translation as well as ‘Books’ and ‘Shopping’ in case you’re looking to buy a printed or electronic dictionary.

If you’re looking for an option that appears to be no longer available, such as ‘Patents’, you’ll be happy to know the content that would have been included under that filter will now be shown in the main search results.

Following the news of Pinterest’s recipe search engine, Google reminds that they also have recipe filtering options available. By searching for a dish and clicking on ‘Search Tools’ you can filter results by ingredients, cook time, calories, and more. This is something they have been working on for a while, but they seem to be drawing more attention to it since Pinterest launched a similar feature.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • sirish kumar

    yes.. though it was a small change, till now it was not noticeable. thanks for exploring the update Matt!

  • Phillip Mullennax

    That’s great that Google is doing the thinking for us, or is it? How does Google know that instead of looking for something to buy I am looking for relevant blogs? I used to use the blog filter a lot for research and I just noticed that the blog filter is gone. Not thinking I like that. I like to do my own thinking, at least sometimes that is.

  • Preeti Kaur

    Honestly, I didn’t notice it until I read this article. Thanks for pointing out 🙂

  • Spook SEO

    Good job Google. But how about the branded keyword queries? Still the same?