Google Image Search Now Lets You Find Images By Usage Rights

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Google Image Search now lets you easily find images based on their usage rights. This option has been available for a few years, but it has never been so easy to access.

Previously you had to dig through multiple menus of advanced search options in order to do this, but now you can do it directly from the image search interface.

As you can seen in the image above, all you have to do is go to the image search section and click on ‘Search tools’ to bring down a list of filtering options. From there click on ‘Usage Rights’ and you can filter results by the options you see above.

Matt Cutts, Google’s head of search spam, broke the news on Twitter last night that this filtering option has been added to the main list of search tools:

Now you can slice/dice Google image searches by usage rights under “Search tools. Thanks to @lessig for the request!

— Matt Cutts (@mattcutts) January 14, 2014

This is incredibly useful for bloggers and website owners looking for images that can legally be used in their content. Do be cautious though, as sometimes images labeled for reuse are stolen from sites that do not allow reuse.

It’s great to have this search filtering option front and center now, but still check the source and use your best judgement before using using any image on your website.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • James Halloran

    Absolutely right. Just because you may find it in Google’s Image search under the right filters doesn’t mean it’s not stolen. It’s always best to do your homework and double-check. Otherwise, you could end up paying millions of dollars in damages like Getty Images and Agence France-Presse had to for such violations.

  • White Rabbit InfoTech

    That’s indeed a good initiative by Google, but I don’t think it is going to do any good to how people use just anyone’s pictures, hardly caring if they are using any copyrighted pictures. But it is definitely a good news for wise bloggers. Thanks for the post Matt.

  • Yeasmin Akter

    I am very happy to use Google images in my content. Thanks Google and thanks Matt for sharing this post.

  • Akeem Bhadmus

    I used to be taken in with the volume of dos and don’ts, but i think this ia an important issue not to be taken for granted.