AI Search
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds
A paper tested whether Google results and OpenAI’s API can stand in for ChatGPT’s citations. They matched cited sites more often than the exact pages.
ChatGPT Traffic Drop Appears To Be A Tracking Problem
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
Google Puts Inline Links Higher In More AI Search Responses
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means
A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here’s what to verify.
Google Explains How They Rank PDFs And What It Means For SEO/GEO
Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly.
Bing Webmaster Tools Sorts AI Search Queries Into Topics
Bing’s AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn’t.
Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers
Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app.
Lost In Translation: How Language Changes Which Brand AI Recommends
Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages.
ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows
Government health, research, and regulator sites climbed ChatGPT’s U.S. citation ranks while explainers fell.
Anthropic’s Thariq Shihipar Recommends Using Artifacts
Anthropic’s Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight.
Google Is Hiring To Generate AI Content For Discover
Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience.
Anthropic Says Claude Bypassed Site Limits During Internal Tests
Anthropic cut live web access for internal evaluations after Claude submitted real forms and worked around website restrictions.
AI Overviews Have Spread To Most Big-Brand Searches
Recent tracking data found AI Overviews on most brand-name searches it checked.
Claude’s New Rules Target Fake Sources Built To Sway AI Answers
Anthropic’s updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
ChatGPT Gets GPT-6 And Intelligent UI For Interactive Answers
OpenAI is rolling out GPT-6 in ChatGPT with Intelligent UI, which can add visuals and interactive tools to answers.
AI Search Is Changing Your Website’s Job, Here’s How To Adapt
Sachin Puri explains why AI discovery makes accurate business information, customer trust, and measurement beyond clicks more important for small businesses.
The Business Case For SEO Is Changing; Budget Justifications Should Too
Learn how to justify SEO budgets in the AI era by aligning investments with revenue generation, risk reduction, infrastructure, and business value.
Using AI To Assist With SEO Work, Not Replace The Worker
Here’s how one technical SEO splits audit work: deterministic checks for facts, a local LLM to explain them, and a human to judge.
OpenAI To Test Visual Ads In ChatGPT Image Generation
OpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results.
OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In
OpenAI will add an invisible watermark to ChatGPT and Codex text in the EU. Its tests show editing can weaken it.
Google’s Mueller Says AI Crawlers Access Sitemaps & RSS In His Logs
Google’s John Mueller says AI training crawlers usually don’t offer sitemap submission and suggests default sitemap names or RSS feeds to help them find sites.
AI Cites Your Brand: How to Choose Your Next Move
AI visibility gaps call for different fixes. Constance Tan shows how to decide between correcting information, earning mentions, creating content, and checking bot access.
Shopify Now Enrolls Your Store In Every New AI Shopping Channel
Shopify merchants: your agentic storefronts setting now shares products with Meta and unnamed startups. Leave it on, and watch what Shopify adds.
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual
Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.
When A Search Query Becomes A Standing Instruction
Google’s AI Mode monitoring and OpenAI’s dots keep requests active, with different tasks, sources, controls, and questions about site visibility.
AI Changed Your Buyer Faster Than Your Business Can Adapt
AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here’s where the gap shows up and why it keeps widening.
Nothing Is On Fire At Google
Google has data, chips and cash to lead in AI. The real question is whether it will disrupt the Search business that pays for everything.
Google Gemini Adds UTM Parameters For Referral Attribution
Gemini’s new UTM parameters give site owners clearer attribution for traffic coming from Google’s AI platform.