Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
AI Assistants Show Significant Issues In 45% Of News Answers
A cross-market study of 2,709 AI-assistant responses found 45% had significant issues and 81% had some issue. Gemini had the most issues with sourcing.
Brave Reveals Systemic Security Issues In AI Browsers
Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts.
OpenAI Launches ChatGPT Atlas Browser For macOS
OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS.
The Impact Of AI Mode On SEO – Analysis Of 10 Studies
What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown.
Wikipedia Traffic Down As AI Answers Rise
Wikimedia says human pageviews are down after revising bot detection, citing AI search and social platforms as likely factors.
Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight
A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics.
Timeline Of ChatGPT Updates & Key Events
Key ChatGPT updates mapped for marketers, highlighting AI-driven trends that helped shape search behavior and visibility strategies.
Your Brand Is Being Cited By AI. Here’s How To Measure It
We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search.
Google’s John Mueller Flags SEO Issues In Vibe Coded Website
On Reddit, Google’s John Mueller reviewed a two-day “vibe-coded” Bento Grid Generator and listed fixes for crawlability, meta tags, hreflang, and structured data.
How Structured Data Shapes AI Snippets And Extends Your Visibility Quota
AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends.
Are LLM Visibility Trackers Worth It?
Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success?
Google Answers What To Do For AEO/GEO
Google’s Robby Stein explained what creators should consider in terms of AEO/GEO
Google Adds AI Previews To Discover, Sports Feed Coming
Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks.
28 AI Prompt Ideas & Example Templates For SEO
Looking to turn an AI tool into a competitive SEO advantage? These expert-level prompts show where leaders can save time and sharpen strategy.
2026: When AI Assistants Become The First Layer
Google took 9 years to scale. ChatGPT does it in 4. The adoption slope is the wake-up call.
Microsoft Explains How To Optimize Content For AI Search Visibility
Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility.
What Our AI Mode User Behavior Study Reveals About The Future Of Search
Here’s what 250 AI Mode sessions reveal about search: Users stay inside, clicks vanish, and visibility replaces traffic as the real currency.
Are AI Tools Eliminating Jobs? Yale Study Says No
Are AI tools eliminating marketing jobs? Yale study finds zero displacement after 33 months despite high exposure scores.
OpenAI Launches Apps In ChatGPT & Releases Apps SDK
OpenAI launches app platform in ChatGPT with developer SDK. Initial partners include Spotify, Zillow, Canva. More apps coming later this year.
Google’s AI Mode: What We Know & What Experts Think
Google AI Mode introduces a shift in what content gets surfaced. Here’s what you need to know to succeed.
Perplexity Launches Comet Browser For Free Worldwide
Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features.
Vector Index Hygiene: A New Layer Of Technical SEO
In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO.
How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content.
How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints)
Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume.
OpenAI Launches Sora iOS App Alongside Sora 2 Video Model
OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video.
Google AI Mode Gets Visual + Conversational Image Search
Google adds visual search to AI Mode, letting you use images and natural language in one conversation. Rolling out in U.S. English.
What OpenAI’s Research Reveals About The Future Of AI Search
OpenAI’s usage data reveals ChatGPT nearing mass adoption and redefining search intent, with major implications for marketers and brands.
Brave Introduces Ask Brave, A Unified AI Search Interface
Brave launches Ask Brave, a unified interface that shows chat answers alongside links, videos, and products.
Google AI Overviews Impact On Publishers & How To Adapt Into 2026
Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth.
Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding
Google updates Gemini 2.5 Flash with clearer step-by-step help, more structured responses, and stronger image understanding, now live in the Gemini app.