Google’s Jagger Update Rocks Manipulative Link Building
The Google Jagger Update altered its algorithm to target unnatural link building, duplicate content, and other technical factors.
Dan Taylor
Agency Partner & Head of Innovation (Organic & AI)
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About
I’m an experienced SEO with more than 12 years of experience in-house and within an agency. Within the agency, I’ve helped build high-performing teams, comprehensive training programs, and worked with brands to improve their organic presence, and more recently, helped them enter the new AI-driven search ecosystem.
I speak at digital marketing and SEO conferences across Europe, Asia, and the US, including Google’s Search Central Live Bangkok 2025 and BrightonSEO San Diego.
In 2018/2019 I was credited with coining the term “edge SEO”, and won the inaugural 2018 TechSEO Research competition (backed by Moz) with research into, and the applications of CDN and edge modifications for SEO purposes.
Articles
How Google Classifies Webpages as ‘Low Quality’
In this post, find out how Google classifies webpages as “low quality”.
Long-Tail Keyword Research: How to Train Copywriters for SEO Success
Here are some tips and tools to teach copywriters why long-tail keyword research matters – and how to do it.
How to Balance Free & Premium Content With SEO
Offering content behind a paywall and worried about SEO? Learn how to provide value for your users and Google.
What Google Opening Android to Rivals Means for Russia’s Search Future
Google was forced to open Android to other search engines in Russia. What does this mean for Russia’s search future?
Will Google Search Give Further Weight to Cybersecurity in 2017 (…and Beyond)?
Given that HTTPS is now a necessity as we enter 2017, does this mean that Google will continue to reward websites that are secure and...