Amazon Partners with Shutterfly for Digital Photo Store
Amazon.com and Shutterfly have partnered to bring Shutterfly’s digital photo services to Amazon’s customer base. Amazon and Shutterfly have built a co-branded site at Amazon.Shutterfly.com where Amazon customers can upload their digital camera photos to Shutterfly and order custom prints. Shutterfly services, a Kodak owned monster-web business in their own right, will then be marketed throughout the Amazon network via links, features, mails, etc.
Beyond photos, the Amazon Shutterfly service will also offer t-shirts, calendars, mugs, cards and other trinkets which can be printed with custom digital photos and ordered or sent to friends as presents. “Our customers have come to expect a superior shopping experience from Amazon.com and we believe, with the addition of Shutterfly’s digital photography products and services, this will serve to enhance their shopping experience with us,” Glenn Cunningham, vice president of Amazon’s electronics store, said in a statement.
ZDNet reports “Amazon customers can create a free online album with two separate image collections that have no set storage limits and are maintained at a personalized Web address. The service also offers free image-editing tools.”
Sushubh Mittal comments on how the Shutterfly partnership is helping Amazon expand its services without hardly any risk to Amazon : “The deal also highlights the efforts Amazon is making to expand their range of services. The company had started with book dealings on the net and is today the largest online retailers in the world. They recently purchased the DVD-on-demand site CustomFlix and have also expressed that they are going to enter the music download business in the coming times. Amazon also recently announced a service called Shorts where they are selling online versions of short stories written by authors who would be working exclusively for them.”