Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse
Google’s spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles.
Google Explains How To Use HTML Sitemaps For SEO
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it.
AI Overviews Have Spread To Most Big-Brand Searches
Recent tracking data found AI Overviews on most brand-name searches it checked.
Google Now Has The Math To Rank Without An Index, And The Results Page Does Not Survive It
Google DeepMind proved one model can theoretically rank without a separate index. If it ships, visibility stops being a position and becomes inclusion or absence.
Google Completes September 2026 Spam Update After Nearly 14 Days
Google’s latest spam update has finished rolling out after nearly two weeks, taking longer than any of the three earlier spam updates it ran this...
Why Google Search Updates Cannot Be Judged During Early Rollout
Avoid costly site changes during a Google spam update by separating early ranking volatility from lasting losses and setting clear milestones for leadership.
Prediction: The Next Massive Google Update Is Around The Corner
Is another major Google update coming? The documentation changes, spam update pace, and Google’s own statements all point the same way.
The Business Case For SEO Is Changing; Budget Justifications Should Too
Learn how to justify SEO budgets in the AI era by aligning investments with revenue generation, risk reduction, infrastructure, and business value.
Using AI To Assist With SEO Work, Not Replace The Worker
Here’s how one technical SEO splits audit work: deterministic checks for facts, a local LLM to explain them, and a human to judge.
Google Opens Search Profiles In India & Canada, Brazil Next
Google is opening Search profiles to creators and publishers in India and Canada, with Brazil to follow soon.
Data Shows Which Negative Search Results Can Actually Be Removed
Learn how to address negative search results and identify which links can be removed or hidden effectively.
Google Changed Its Helpful Content Guidelines To Emphasize Good ‘Main Content’
Why don’t SEOs talk more about Google’s helpful content documentation? Its latest update shows exactly what the ranking systems are being trained to reward.
Google Explains The “Couldn’t Fetch” Sitemap Errors
Google admits a “couldn’t fetch” sitemap error may have nothing to do with whether Google can actually fetch it.
Google Is Fighting SERP Tracking. AI Agents May Make It Worse
Google is fighting back against SERP tracking. The explosion of AI agents may cause it to clamp down harder.
AI Cites Your Brand: How to Choose Your Next Move
AI visibility gaps call for different fixes. Constance Tan shows how to decide between correcting information, earning mentions, creating content, and checking bot access.
Google’s Hidden Data Layer: What Is It And What To Do About It
Trace misleading sale badges and outdated product images to Google’s hidden data layer, with checks that go beyond your current feed.
What To Expect From Google’s Next Search Ranking Update
Google’s recent changes provide strong clues about major changes from the next core algorithm update.
Google Shows How Long Crawling, Indexing & Recovery Can Take
Google’s Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona.
Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse
Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits.
Shopify Now Enrolls Your Store In Every New AI Shopping Channel
Shopify merchants: your agentic storefronts setting now shares products with Meta and unnamed startups. Leave it on, and watch what Shopify adds.
Google Adds Fake Author Warning To Helpful Content Guidance
Google’s people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described.
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.
When A Search Query Becomes A Standing Instruction
Google’s AI Mode monitoring and OpenAI’s dots keep requests active, with different tasks, sources, controls, and questions about site visibility.
Google Tells Sites To Fact-Check AI Content Before Publishing
Google’s guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata.
AI Changed Your Buyer Faster Than Your Business Can Adapt
AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here’s where the gap shows up and why it keeps widening.
Nothing Is On Fire At Google
Google has data, chips and cash to lead in AI. The real question is whether it will disrupt the Search business that pays for everything.
Google Gemini Adds UTM Parameters For Referral Attribution
Gemini’s new UTM parameters give site owners clearer attribution for traffic coming from Google’s AI platform.
What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO
Understand the most common structured data mistakes that hurt AI visibility and how to avoid them
Judge Acknowledges Publisher Harm But Dismisses Google Antitrust Claims
Google antitrust ruling shows how publishers can allege real harm yet still fail in a federal court.
Using Local (AI) Compute To Reduce Reliance On Frontier Models
How much SEO work can you move off the cloud and onto the user’s machine? A Chrome extension experiment with Gemini Nano has answers.