Comments on: Yahoo Local Featured Listings : Flat Fee Search Marketing

By: Hungryfish

Hungryfish — Tue, 02 May 2006 19:15:52 +0000

I think the rate card is benificial for small business in a less competitive market. However, you could certainly geotarget also with Yahoo SM and Local at perhaps a smaller cost annually.

By: Loren Baker, Editor

Loren Baker, Editor — Tue, 02 May 2006 02:28:12 +0000

Good point CPCcurmudgeon, it also eliminates the hassel of agencies working with old school lead and direct response oriented local companies who are used to setting their budget months in advance.

By: CPCcurmudgeon

CPCcurmudgeon — Mon, 01 May 2006 20:51:26 +0000

Flat fees will eliminate the hassle of click fraud.

By: Phil Geraghty

Phil Geraghty — Mon, 01 May 2006 20:01:21 +0000

This sounds very similar to the product TouchLocal has been offering in the UK for some years, Small businesses find it easier with a flat monthly fee for a number of reasons, but by yahoo offering a 5 page website also they will easily be able to up-sell these customers to the more lucrative ppc.

By: dhundee

dhundee — Mon, 01 May 2006 17:09:46 +0000

this sounds great, and a good news especially to small business world, and though i’m wondering how much traffic could this bring to a certain website?

By: Neil Patel

Neil Patel — Mon, 01 May 2006 16:23:46 +0000

It sounds like a good deal, but I do not think Yahoo will drive a lot of traffic/customers to your website for $30 a month.