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Social Networks Get More Visits than Search Engines in UK

Alright Google has nothing to worry about here. Hitwise’s latest report showing the social networking sites and forums such as Facebook, YouTube and Twitter got more visits than search engines is applicable only in the UK. According to Hitwise, during May 11.88% of UK Internet visits go to social networs while only 11.33% go to search engines.

UK internet visits to social networks search engines 2010 2009 2008 2007 chart Social Networks Get More Visits than Search Engines in UK

The difference may not be that big and it tells only of UK Internet visits, still knowing the fact that you’re not the number most visited site in a particular region could lead Google to rethink its regional strategy in the UK.

Hitwise also found out that 55% of the overall Internet visits were for Facebook, while YouTube and Twitter follow in the second and third spots.

One consolation which Google may take into account though is the fact that Facebook has not yet dominated the UK social networking market, similar to how Google is dominating the search engine market in the UK.
Both www.google.co.uk and www.google.com accounts for 99% of all web searches done in the UK during May. Google UK was also the most visited website in the UK during the said period. Google UK got 9.29% of all visits while Facebook accounted for only 7.04%.

579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Social Networks Get More Visits than Search Engines in UK
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Social Networks Get More Visits than Search Engines in UK
579eb45f0fb1810cdbe2fdf8fb3acd7b 64 Social Networks Get More Visits than Search Engines in UK

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6 thoughts on “Social Networks Get More Visits than Search Engines in UK

  1. Lovely view, simply telling the shape of things to come. I read not long ago 73% people would rely on a (social media) close contact advise vs 13% people willing to follow #1 at Google SERPs advise. That is organic, I mean in the literal sense, to my personal oppinion people is facing people again, despite we all tend to put a screen (or two :) in between. No matter what happens, social media is here to stay, I am truly believer of the new revolution semantic web will bring when massively deployed and that will be a pinpoint for higher peaks. No nowadays SEO profile will remain as is by 2012, unless you want to risk yourself for a slow professional death.
    I am senior SEO consultant and experienced inhouse SEO Manager, but still I am preparing to achieve Community Manager certification. Prepare yourself, future is here.

  2. Yeh but hold on a cotton pickin minute guys n dolls ….. talk about 'skewed statistics' ….. when we compare what i) 'search engines' means and ii) 'social networks and forums' means in truly representative terms i) means 90% a Single website = Google ii) Means hundreds of sites with an individual share spread like a cue tip of Marmite across a snooker table sized piece of toast :p
    I doubt very much that Google are concerned in the slightest – especially since you slow coaches have forgotten that 80% of people will be getting their Web fix from their TV with 3 – 5 years. The only thing I really love that came out of Gates (Bill not the murderer Robert) mouth, was his statement that the PC needs to become as inconspicuous as the Telephone became in the home. Remember how your Grandparents used to answer the telephone? “Hello 793521, Jim Newton speaking” LOL

  3. Lovely view, simply telling the shape of things to come. I read not long ago 73% people would rely on a (social media) close contact advise vs 13% people willing to follow #1 at Google SERPs advise. That is organic, I mean in the literal sense, to my personal oppinion people is facing people again, despite we all tend to put a screen (or two :) in between. No matter what happens, social media is here to stay, I am truly believer of the new revolution semantic web will bring when massively deployed and that will be a pinpoint for higher peaks. No nowadays SEO profile will remain as is by 2012, unless you want to risk yourself for a slow professional death.
    I am senior SEO consultant and experienced inhouse SEO Manager, but still I am preparing to achieve Community Manager certification. Prepare yourself, future is here.

  4. Yeh but hold on a cotton pickin minute guys n dolls ….. talk about 'skewed statistics' ….. when we compare what i) 'search engines' means and ii) 'social networks and forums' means in truly representative terms i) means 90% a Single website = Google ii) Means hundreds of sites with an individual share spread like a cue tip of Marmite across a snooker table sized piece of toast :p
    I doubt very much that Google are concerned in the slightest – especially since you slow coaches have forgotten that 80% of people will be getting their Web fix from their TV with 3 – 5 years. The only thing I really love that came out of Gates (Bill not the murderer Robert) mouth, was his statement that the PC needs to become as inconspicuous as the Telephone became in the home. Remember how your Grandparents used to answer the telephone? “Hello 793521, Jim Newton speaking” LOL