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SMX Keynote and QA Session With Founders of StumbleUpon and del.icio.us

The keynote for today was focused primarily on questions and answers asked from the nearly 200 SMX Social Media attendees. The keynote was once again moderated by Danny Sullivan and included Garrett Camp, the Founder & Chief Product Officer at StumbleUpon and Joshua Schachter, the Founder of del.icio.us.

Garrett Camp opened up the keynote by providing some background on his role and history with StumbleUpon. Joshua Schachter introduced himself next to the audience as the founder of del.icio.us, and also covered his background and the importance of del.icio.us in the social media space.

The keynote, as the title would suggest was more about the crowd’s interaction for questions and answers. Both Joshua and Garrett provided the audience with a wealth of information, including three questions that Danny had gathered beforehand from suggestions.

Of particular note to those in the search marketing space was the question that Danny posed to both keynotes regarding the fine line between use and abuse of these systems.

Joshua from Del.icio.us indicated that his site was focused more on a serving as a bookmarking tool than it was a tool for search marketing. He also added that the community that makes up the del.ico.us crows normally helps to police things to a degree.

Garrett frp, StumbleUpon then discussed the implementation of the advertising program where users can buy stumbles at just $0.05 per click. While members in previous SMX panels noted the lack of productivity with paid stumbles, Garrett did confirm their effectiveness as more join the SU network.

Audience questions included a number of particulars, with some more general themes emerging regarding the overall status and growth of user accounts over time. Likewise, a popular topic for discussion was the acquisitions of both of these sites by major players in the ‘net industry like Yahoo and eBay.

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