SEO

Reputation Management Issue: Fixing Google Suggest Results

Google reputation management has long been a well-discussed topic, it has never occurred to me there still may be anything new to talk about there. Therefore I was so happy to come across a cool thread over at WebmasterWorld forums (mentioned at SERoundtable) that discussed an interesting case: trying to fix Google suggest results.

Imagine you type in your domain name (including the top level domain) in Google search box and before even clicking "Search" you see a "bad" word suggested next to your your domain name:

google suggest reputation management Reputation Management Issue: Fixing Google Suggest Results

Does it harm your site reputation? I bet it does! Is there any way to change that? Well, let’s discuss!

According to Google, there are quite a few factors that influence its "Query suggestions" algorithm:

suggestions are drawn from searches you’ve done, searches done by users all over the world, sites in our search index, and ads in our advertising network.

Which of the above factors can be manipulated (and how):

  • Your web history (Just make sure you are signed out of Google when testing Google suggest on your brand / domain name to make sure the results are unbiased);
  • Other people’s search behavior (I for one never tried to influence that);
  • Other sites mentioning your brand name (This one can be affected by active content distribution and press releases I guess);
  • Google AdWords (This one is simple: go ahead and spend your money on Google PPC ads).

So looks like the only thing that can be done is flooding the web with other favorable phrases mentioning your brand name in a hope that this will help. For example, doing press releases and paying for AdWords with something like that:

  • yoursite.com achievements;
  • yoursite.com testimonials;
  • yoursite.com blog, etc

But again, the question remains, if it is going to help. In your opinion (and based on your observations), what influences Google Suggest more dramatically (apart from the user’s own search history)?

(If there are more factors you think come into play not mentioned in the poll, please share your opinion in the comments)


 Reputation Management Issue: Fixing Google Suggest Results
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
 Reputation Management Issue: Fixing Google Suggest Results

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5 thoughts on “Reputation Management Issue: Fixing Google Suggest Results

    1. I don't think that is what he mean. You can use those terms on your press release or articles or by creating lens through squidoo, and many other things hoping that it'll be the one that Google will suggest on their keyword suggest box.

  1. One issue I encountered is that the search volume for such keywords is often too low for Google to display. I tried, but to no avail. I guess I’ll have to “convince other people” to search for those positive terms :-)

  2. I am glad to see somebody post about this.

    There are SEO guys/gals writing scripts to influence google suggest. I know this because I have been following a special interest group who puts negative information on the net and then amplifies it by a 100.

    These scripts have been written to imitate user searches and they are very effective. From my understanding it does not take very many or very long to make this happen. This is has got to be one of the simplest but effective propaganda campaigns I have ever seen. Watch for the next election and you will see this tool getting much more powerful. Just imagine you could influence who the next President is tearing a whole in Google.com Suggest.

    Google.com needs to correct this flaw with some type of reporting tool for Google.com users report this misuse.

  3. I don't think that is what he mean. You can use those terms on your press release or articles or by creating lens through squidoo, and many other things hoping that it'll be the one that Google will suggest on their keyword suggest box.