The White House’s website, now redesigned into a more social media friendly blogging platform at 12 noon on January 20th, the day of the Obama Inauguration, is now featuring President Obama’s weekly video addresses.
The socially interactive Weekly Video Address is a large change from previous administrations who would turn to the old media of the radio on a regular basis to state their case, and only turn to video in times of need on television. Furthermore, the Obama White House will be sometimes listening and responding to incoming questions, concerns and comments from the American people, via video.
Weekly Video Address on a YouTube Player
When viewing the Weekly Video Address I noticed immediately that although the video player was not branded as being a YouTube player, it is a white label version of the YouTube player used for these addresses.
The White House Video Address player also offers Closed Captioning and High Quality video, while allowing for download of the video itself in .mp4 format and downloading of the transcript.
A quick click on the video takes the user to its home at YouTube, where the first Obama Weekly Video Address has received almost 800,000 views so far, Rated by viewers 3,574 times and has received 5,169 comments. The video is hosted on YouTube at the White House YouTube Channel, where users can subscriber to the video.
Radio may be “old media” but I remember when the weekly radio address was new. Ronald Reagan started it, actually, when he became President. He already had a syndicated weekly radio address that he had been doing for several years and when asked if he would stop doing that address he said he would continue working it.
Every President since him has maintained the tradition.
Hopefully, Obama won’t be caught making any jokes about bombing other countries.
28 years in the making :)
Seeing a President adopt social media and interactive communication is quite exciting, as it seems each new wave of interest brings a new generation of technology.
It’s a great way to use YouTube to reach people.
Maybe we can call it FDR’s Fireside Chat 2.0? :-)
Great post Loren.
Joking aside I’m looking forward to using Bing, about time somebody started eating into Googles 90+% market share in the UK. Most SEO’s with less than a few years experience probably don’t remember the days of optimising for more than one search engine.
oe writes today of a new refugee radio – it draws its power from the energy of the radio waves and is thus energy-independent. German designer Mareike Gast says of her invention, I considered two situations.
Any good articles on the linking value of social websites? Any chance Google will ignore those sites from rankings?
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