Ever since my last year’s post on the differences between the Facebook fan page and Facebook group (which needs an update by the way), people are contacting me with various questions related to the topic.
One of the most frequent questions is about the most effective ways to promote a Facebook fan page.
So here you go: the most effective, not really difficult to implement and quite obvious ways to promote your fan page:
Round 1: Create fresh content for people to want to join:
- Aggregate your blog feed. Simply RSS allows to automatically update your fan page wall with your blog RSS. You may also want to import your blog feed to your fan page notes (for that go: “Edit page“, find “Notes” under “Application” and click “Edit“, then “Edit import settings” and at last provide your feed URL).
- Try Static FBML is another app to keep in mind: it adds advanced functionality to your Page using the Facebook Static FBML application. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization.
- Add a personal note: Add your personal photos, personal welcome-videos are also great (create a short video welcoming your fans and describing what they can do on your page);
- Provide a place for interaction/self promotion: Start a thread on your Discussion Board that allows your fans to promote their sites or inviting to share Twitter IDs and to follow each other.
Round 2: Invite your friends to join
There’s no way to invite all your friends in bulk but you can spend a few minutes to select (all) your friends and send an invitation to them;
Now, once you are done, go ahead and ask your best friends to invite people as well
Round 3: Try social ads
The best thing about Facebook advertising (well actually there are two: one is that you can pay as little as $1 per day to test it and the second one…) is that it can be very well-targeted (still, it won’t work for all niches and campaign types but sometimes it works quite well). The Facebook ad campaign can be targeted to:
- Age group;
- Work place;
- Relationship status;
- Connections (fan page, event or group) – this means you can for example target fans of your competitor;
- Friends’ connections:
Round 4: Promote on Twitter
If you (or your friends) have solid following on Twitter, promote your Facebook fan page there.
Besides, you can link your page to your Twitter account by simply clicking this link:
There you can select to share status updates, links, photos, notes, and events with your followers on Twitter, directly from your Facebook Page thus promoting it to your Twitter followers:
Round 5: Leverage your email contacts
Doing business and networking on the Internet, you are likely to have a huge number of contacts in your email address book, so why not take advantage of that:
- Include your page URL in your email signature for business correspondence;
- Include your page URL in your email signature for Customer support, customer status updates and other automated messages;
- Leverage Gtalk status: let your facebook fan page URL display whenever your IM contact hovers over your profile name: