Finally, Google is about to roll out its Adsense for Video program. Using the inlay video advertising format it previously implemented in YouTube, Adsense for Video will give advertisers an option whether to use video or text ads in their videos. These Adsense units will be overlaid on a small portion of the video viewer, embedded on individual sites.
Adsense for Video will be initially roll out with Google’s 20 partner web sites such as Revver and Blip.tv which are both video aggregator sites, Brightcover and Yume which are both video technology companies, among other video-related companies.
This new Adsense program will officially put Google in direct competition with companies such as VideoEgg that also run online video advertising.
Like its traditional Adsense units, video ads will also be contextually targeted based on the content of the videos and the sites where those videos will be displayed. So, we don’t have to worry about getting deluded with irrelevant ads on the online videos we will be watching.
As always, Adsense for Video will be initially available to U.S. sites regardless of how much videos are streamed. While for videos that belong to advertisers outside of the U.S., Adsense for Video can be implemented if the site streams at least one million videos a month. I guess that’s fair enough deal for everyone.
NewTeeVee’s Liz Gannes has the scoop on the Google site describing the Adsense video ads. But the site is still not up and running as of this writing. We will to wait for awhile before we can learn more about this new Adsense for Video.