Search Engine Journal

Inside Adwords Blog announces the wordwide expansion of  Pay-Per-Action Beta which was released initially for US publishers in March. PPA Adwords is a pricing model which gives Adwords publishers the option o pay only traffic driven to their site through paid Google Ads, if that click resulted into a corresponding action from consumers. PPA gives publishers more value for the bucks they spend for paid links that appear on Google’s content network. 

Rob Kniaz, product manager of Google’s PPA said: 

Starting today advertisers who use Adwords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test on a rolling basis. Eligible advertisers will see an alert in their Adwords account informing them that they can now try the PPA beta.

This is what makes Google’s advertising program click, they keep on giving their publishers value for the bucks they spend on paid advertising through Google Adwords.  Google Adwords is a great program that does not only benefit Google but more importantly, the publishers.