SEO

Google AdSense Serves Bold Text & Fonts

I know that there are ways to change the format of Google AdSense ads on the publisher side of the equation, but tonight I noticed that Google is serving some AdSense ads on Search Engine Journal with bolded text and would like to share the screen cap with readers.

Bold Adsense Google AdSense Serves Bold Text & Fonts

Are you seeing this on other sites? I’ve been pretty impressed recently with the changes Google is making with the serving of AdSense ads, beyond font changes and other creative changes which can be made in the AdSense coding (which can get a site banned).

Question, does the bold grab your interest as a reader? Since it is on the right side of the post, and this sidebar ad doesn’t perform as well as others, I’m wondering if the bolding does n fact draw the reader eye to the right side of the page, heightening the chances of clicking on the ad. Thoughts?

Screen Shot 2014 04 15 at 7.21.12 AM Google AdSense Serves Bold Text & Fonts
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google AdSense Serves Bold Text & Fonts

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One thought on “Google AdSense Serves Bold Text & Fonts

  1. Hi Loren,

    If you really want someone to give you a good evaluation, I would suggest a pop-up window showing the whole page – AND eliminating the red borders around the ad; the eye naturally goes to the red. That said, I am sure the bold text draws the eye as well.

    Question: How do you make text bold in php? And, is Google allowing for the bold text, or as you stated above, changes to fonts can initiate a ban: “beyond font changes and other creative changes which can be made in the AdSense coding (which can get a site banned)”

    Thanks!