SEO

Squeeze the Most Juice Out of Your Social Media Profile

A while ago I posted a widely discussed article on indirect promotion on how to grow your site power by building links to pages linking to it. XMCP posted a great piece on how to make the most of your social media profile in terms of link juice. A few key notes (I am omitting his “blackhat fun” focusing here merely on white techniques):

  • most social media networks allow you to post a link back to your site on your profile page, so if you do your homework well, you will get a good solid page linking to whatever you prefer it to;
  • besides building external links to your profile page (which is time consuming), you can also build the power of your profile page with the help of internal link juice by being (moderately) active at a social media community. For example, by voting for (or commenting at) a popular story at Digg, you get a link to your profile from “Who Dugg it” tab (a story page) and most Digg popular stories obtain solid external and internal link juice that will thus (partially) be transferred to your profile page.


Planning this strategy will both save your time and give you another link juice resource.

1. Always pay attention to the site internal nofollow usage. Your efforts may fall short if you spend time building internal links that pass no weight. I recommend using a FireFox plugin that line through all nofollowed links (e.g. SEOQuake or SearchStatus).

2. Make sure your link will be visible to search engines. Mixx, for example, shows “recently voted” to logged-in users and “related stories” to both external visitors and search crawlers.

promote sm profile Squeeze the Most Juice Out of Your Social Media Profile

3. Make sure pages you want to link to your profile are not blocked by robots.txt file:

promote sm profile 01 Squeeze the Most Juice Out of Your Social Media Profile

4. Remember that your social media profile may also help you with your reputation management, so promote it wisely (choose the right username, do not spam, mind your comments, etc):

reputation management Squeeze the Most Juice Out of Your Social Media Profile

5. If you build links externally, make sure to choose the right profile URL. I myself did this mistake linking to my Flickr photostream page (/photos/XXX/) instead of my profile page (/people/XXX/). Why was that important? Flickr only allows links from your profile page; so the photostream page is mostly useless.

And now a short note for all of my dear readers who are going to criticize me for teaching how to manipulate social media. Please mind, I do not encourage you to spam or abuse. What I do encourage you is to make the most of your favorite social media community profile page. After all, if you are a regular valuable community contributor, you do have the right to get some personal benefit from it…

 Squeeze the Most Juice Out of Your Social Media Profile
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
 Squeeze the Most Juice Out of Your Social Media Profile

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6 thoughts on “Squeeze the Most Juice Out of Your Social Media Profile

  1. Great post, Ann.
    I sometimes wonder why this subject is not discussed more often. Is it because people don’t know about it, don’t care, or want to keep it on the DL?

    Shawn

  2. I just did a bit of research on this and there are some social sites which allow us to put useful links, and some that trick us into thinking links from them are useful.

    Useful:

    Linkedin Profile, Digg Profile, StumbleUpon Profile (html), Twitter profile (only one for now), Sphinn Profile, MyBlogLog Profile, BlogCatalog Profile, Kirtsy Profile, SEOBook Profile… and others, i will be checking back to see what else you guys come up with :)

  3. That is some great advice. I have just begun to do it this way. It is not easy work but it is paying off slowly.

    Thanks a bunch and keep up the great work Ann.

  4. Ann, thanks for thorough and expert explanation. I don’t think that even 10% of users of described social web sites know that phenomenon.