Yahoo puts Inktomi to the test | CNET News.com Yahoo is expanding tests of search technology from its recent Inktomi acquisition in preparation for a global launch, company representatives said Thursday. Inktomi trials are under way in Australia, Brazil and the United States. The tests make up roughly 2 percent of the search volume in [...]

Google AdSense Adds New Text Ad Formats Google Adsense has developed two new advertising formats for the publishers of its text ad network. Previously, publishers were limited to the basic 468×60 and 120×600 Google AdSense advertisements. However, Google has added the two new formats which not only make it easier for webmasters to add these [...]

Google co-founder: No rush for IPO Despite frenzied speculation of an imminent public offering of the search giant, company co-founder Sergey Brin says he’s still casually debating the pros and cons. SAN JOSE, Calif.–Despite frenzied speculation of an imminent Google public offering, company co-founderSergey Brin said he’s still casually debating the pros and cons with [...]

Consumers Rate Online Search, Portals, and News E-businesses are getting better overall in the view of their customers, but performance varies widely from company to company, according to the University of Michigan’s American Customer Satisfaction Index (ACSI) study released on Wednesday. The report, which includes measurements of search engines, portals, and online news and information [...]

Yahoo mulls dumping Google engine Yahoo Australia search producer Peter Crowe revealed that the company had started testing Inktomi’s search engine on projects at a number of the company’s regional portals to see if it provides a viable alternative to Google’s crawler-based search engine. CROWE INDICATED that if Inktomi could produce results relevant to each [...]

Search Engine Throne Up for Grabs The world of search engines is on the crux of some big changes with no clear winners in the next 12 months, according to SearchEngine Watch founder Danny Sullivan. Whereas major players such as Google, Yahoo! (Quote, Company Info), and Microsoft (Quote, Company Info) currently dominate the landscape, the [...]

Yahoo! Stalked Overture for Over a Year Contextual ad technology provider Quigo Technologies announced on Wednesday that it inked a licensing deal with Overture Services (Quote, Company Info). With the deal, Overture will use Quigo’s AdSonar to back up its own homegrown technology that powers its Content Match contextual ad product. Quigo, a 30-person startup [...]

Overture Licenses Contextual Ad Technology Contextual ad technology provider Quigo Technologies announced on Wednesday that it inked a licensing deal with Overture Services (Quote, Company Info). With the deal, Overture will use Quigo’s AdSonar to back up its own homegrown technology that powers its Content Match contextual ad product. Quigo, a 30-person startup based in [...]

From WebAdvantage.net In a move that adds more interactivity to the Google News interface, Google has expanded into email marketing with Google News Alerts. According to Google, the news alerts “are sent by email when news articles appear online that match the topics you specify.” Users can enter any search term into the Google News [...]

Microdoc News Tests AlltheWeb against Google There’s no question that the Google search engine has received a lot of media recognition over the past couple of years, even working its way into television and movie references. But increasingly, the widely used site is finding that competing search engines are meeting, and in some cases, exceeding, [...]