Search Marketing

Could Guest Posting Be Dead?

Guest posting has long been a killer way to get links, but is it dead?  It’s no secret that the number one way online to get to page one of Google is to get links and lots of them.  Many SEO’s have been frantically submitting guest posts to 100′s of sites in hopes to boost their clients SEO with good links.  But are those links valuable?  We’re going to take a deep dive into guest posting with some expert advice from Matt Cutts of Google today.
Matt Cutts put together a video today where he addressed guest posting as a way of getting links.  AJ Kohn asked Matt, “What is Google’s view on guest blogging for links?”  Matt Cutts put together the following video to answer that question:

 

So, to answer the question … No, guest posting is not dead for most people. Matt outlines some very simple principles of guest posting that I think everyone out there should pay attention to.

  1. Spinning articles for guest posting will not help. It’s just like and article farm—no rankings—and sometimes negative rankings for this.
  2. Writing crappy articles will not help.
  3. Writing short articles of 200, 300, and 400 words will not help as much. The longer the better.
  4. Having no Google Authorship will not help as much, you need to be known a little better.
  5. Quality—it all comes down to quality. Make sure you’re putting time and effort into your posts.

Don’t take anything to extremes is one of my favorite quotes from the video above.

Don’t take anything to extremes is one of my favorite quotes from the video above.  There are a lot of people that outsource their article writing to low quality writers and take credit.  They simply outsource and post up the articles.  This is a no no.  Make sure that you’re putting together or getting real quality in your articles.

He recommends that you write the articles yourself.  If you can’t write them yourself make sure that you pay good money to have them written.  Some of the top places I’ve used to get real quality articles is Blogging.orgTextbroker, and Writer Access though I prefer to write all my articles personally!

Over the past 2 years I have had a very aggressive guest posting strategy for a couple of my projects that has worked very well. I have worked with some of the top sites in many industries to guest post on their sites. These are all top quality posts that bring real value to each and every person reading them.

Not all the blog posts are 100 percent unique and something new, but every post has something unique to me and my experience. All of my posts tend to be 600+ words, bringing real value to the reader. That’s what Google is looking for—quality and real value to the reader.

From this video you can tell that Google does love guest posting, they just want the crappy stuff gone. Stop trying to cut corners and put up spun posts. They aren’t going to help your site and I would imagine that Google is going to start really penalizing sites that do spin articles. Put up good quality guest post on other sites and Google will reward you for them.

Want to know if your article is good enough for Google?

Here’s a great way to know if it will pass the Google test. If you can send that article to your best friend in the industry and he learns something from it, I’m pretty sure Google and Matt Cutts will both agree that it’s a good article. Pretty simple test, but will all your guest posting articles pass this test?

This is just another example that Google is upping the SEO game. We, as SEOs, need to be constantly working hard to put out only the best for our clients. Gone are the days where we can put out really crappy information for links. Gone are the days where we can buy 2,000 article submissions for $100. The days are here where we need to step up our game and do as Wil Reynolds said at Mozcon this year: “Real Company Shit” Time to step up our game boys and girls!

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John Rampton

President at Adogy
Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. President at Adogy. I enjoy helping people and am always online to chat +/@johnrampton
94fad9aaf01d0abc16920ed55e21193c 64 Could Guest Posting Be Dead?

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15 thoughts on “Could Guest Posting Be Dead?

  1. I have nothing in against this post in particular, but could people please stop using “is x dead?” or variations as titles for posts.

    I know it makes great link bait and boosts site performance, but the other thing that happens is that people read the title and then don’t read the article and before too long it becomes “the truth”. The amount of conversations i end up having with people (including clients) where they tell me that x or y doesn’t work because they saw an article on it (and only read the title) is getting ridiculous. It’s similar with the whole SEO having an image problem, which seems to be perpetuated by SEOs saying it does.

    More on topic… do any serious SEOs need MC to tell them
    1. Spinning articles for guest posting will not help. It’s just like and article farm, no rankings and sometimes negative rankings for this.
    2. Writing crappy articles will not help.
    3. Writing short articles of 200, 300, and 400 words will not help as much. The longer the better.

    I am intrigued to know how many agencies have internal copywriters and use them to write articles on specialist topics for a varied client list (we tried it and it really didn’t work). I am a firm believer that you need to work in the industry to be able to write on it to a high enough standard to command quality links. How many SEO blog owners who have authoritative sites would accept a guest post written by someone who has just had a quick look into SEO for a couple of hours? If we wouldn’t as an industry why would others?

  2. Too many people find a tactic like Guest Blog posting that seems to work and then put all their eggs in one basket. Like with anything, if you abuse, you lose. Natural link profiles are diverse by nature

  3. Guest posting is far from dead, but like just about every other form of link building there are those who try to take advantage of the value it provides. It’s not about getting your blog posted just anywhere–you want to write for a site that will actually provide you with quality links AND the right readers.

  4. Totally agree with you here John. However, there’s something that strikes me as alarming.

    “3. Writing short articles of 200, 300, and 400 words will not help as much. The longer the better.”

    The reality is that I have to agree with the “longer is better”… Ideally, I wish it weren’t the case.

    Google has been making it so that long, lengthy, rambling posts are perceived as something much more content-rich than say a well-written, succinct 200~300 word post.

  5. Guest posting still is one of the best link building strategies out there. However, now it is important to focus on quality more than ever. Write a quality post, find a quality blog in your niche, and send your message to the right audience.

  6. Real guest blogging is about brand building and getting a visibility among a target audience.

    If you are doing it right, and reaching out to people before you ever write the article and making sure it has a mutual benefit, then you are going to benefit greatly from guest blogging.

  7. “Here’s a great way to know if it will pass the Google test. If you can send that article to your best friend in the industry and he learns something from it, I’m pretty sure Google and Matt Cutts will both agree that it’s a good article. ”

    So, WHO at Google is reading and judging all of these guest posts then? Probably Matt reads through all of them at night in bed, snuggled up with a big cup of yadayada ; )

  8. Machines cannot rate how good or bad an article is, simply because in order to rate quality from 0 to 10, they need to know what a 10 is, and there is no 10 in every topic, there are only point of views and lots of noisy information. This is a simplification that implies that Googlebot cannot rate an article itself, it needs to take some outside signals into account.

    You can use site signals, article signals, or author signals (the 3 of them actually imply social signals) but all of them could be potentially gamed (and actually are).

    I think Matt’s article is only a strategy from Google to panic guest blog linkbuilders in order to put a brake on this trend, but I doubt they have a working specific algorythm for guest blogs, they just try the universal duplicate content and quality rating, nothing special at all.

    Authorship markup is clearly a big noise in this field. We, people around SEO, got used to the markups and serp pictures really quick, but still, nowadays, thousands of journalist all around the world who produce great content on a daily bases have no authorship markup and cero author ranking score.

    If Google’s intention is to bring the best content of the Web to the people who search with them, authorship markup is clearly far from becoming a strong signal.

    A great quote, at the correct moment at the best circunstances is extremely valuable, but it’s only 150 words, it wont carry many keywords, probably the author of the quote has no authorship markup because he died 800 years ago, Google will consider it “extremely duplicate”, but it could be, potentially, the best posible message from a Blogger.

  9. Could not agree more on the “… is dead” comment. I wish Google would filter this out of their results as 99% of of the articles that include this are junk. This is pretty much the same message as always. If you have or share quality content you are fine. Nothing really new.

  10. + 1 on “is dead” comment. I never even read those articles any more. Had to check this one because it’s about guest blogging.

    That video only proves that *low-quality* guest blogging is dead. But I guess it’s never been really alive :) It’s just fake

  11. Guest Blogging is strategy to get quality back links, for this one has to ensure that to have unique long content ready along with top quality website to submit will certainly boost your traffic and rankings in search engines.

  12. A very pertinent article, thank you!

    I’m (and surely many others are) getting very annoyed by the SEO posts such as, “5 Ways To SEO”, “5 Ways To Make Twitter Work For Your Company”, etc. None of which, of course, are of any use in any way as they’re merely there for the couple of backlinks on the piece. It’s quite insulting, actually, that these writers reel off this nonsense for the sake of traffic.

    I think Guest Posting has to enter a stage of creativity from now on; I guest post a lot and I try to make my writing fun and informative. If everyone steps their game up then there’s no reason why guest posting should be looked down upon, which a number of websites no indeed do these days, and we can have a cleaner future on the internet.

  13. I guess it’s rather the quality of the host (blog) that counts. Otherwise it has to be a real, genuine article to stand out of the plethora of spam posts.

  14. I think that guest blogging is an important way to add value to your blog project. But you have to be careful: Accept only guest posts that fits to the content of your blog – otherwise it looks like a spam site with non-relevant content (maybe just another blog for SEO´s who want to sell or buy links). And the writer should have a good standing in the blogosphere. You should never accept affiliate links in the guest post, this will kill your blog – and you will get a penalty from Google.

  15. Couldnt help but noticing, why would you recommend such crappy sites as textbroker as a good place to buy articles from? I’ve used them before, and had to spend hours editing their work. These people pay their writers as little as $5 an article , that is hardly going to get you the kind of quality writer you are talking about…