Comments on: Changing Titles Daily to Increase Click-Through and Pageviews

By: Daniel

Daniel — Tue, 09 Dec 2008 16:20:08 +0000

I don’t think the changing/updated content is any different than when a blogger updates a post and it re-registers in your RSS reader. That happens to me all the time. and with a 24-hr news cycle, some news outlet will make updates to existing stories as they develop.

That said, updating titles of pages/headlines w/o changing the content is a bit black-hat. But it could also be an attempt from a marketing perspective to see which headlines get the most clicks.

By: Allen

Allen — Sat, 06 Dec 2008 02:06:01 +0000

and this is the stuff that they believe is legit in google news while one-author sites like mine get denied every single time.

By: Marty

Marty — Fri, 05 Dec 2008 01:58:55 +0000

Yup, I’ve noticed this. I’m going to go slightly off topic here because it’s related.

There are other reasons to change titles as well, non the least of which is nurturing posts hot on SM sites like Sphinn (or other Pligg sites) where you get a permanent pass to change the title before, during and after.

The title it takes to go hot on a blog or social site is often different than what you truly want the hot post to index for ultimately. Since some sites give a free pass (including your own blog) thoughtful “evolution” of a post title often gives a post legs.

Thanks for the post Loren. Good grab.

By: arshad

arshad — Thu, 04 Dec 2008 17:47:02 +0000

this is not for the people who aim for loyal readers to their blog.but for others , if doing this particular act is really useful then they may think about it .