Users of Bing’s Social Search will now get recommendations of people they should follow on Twitter when they perform a query, similar to the feature that Twitter already offers.
This feature exceeds in some topics, for instances bands and celebrities; the site even lets you know if the account is authentic by displaying the blue and white checkmark next to the name. However, Search Engine Land’s Danny Sullivan reports that when it comes to popular websites (Google, Facebook, and Twitter of all places) the feature kind of misses the mark. It does return official Twitter accounts to follow, but in each instance it failed to list the main one and in Facebook’s case, it didn’t list any official accounts.
I am sure this feature will be a nice little addition and be interesting to the search engine’s users to see the wide variety of Twitter users out there, but I don’t think it will replace the microblog’s own recommendation feature.