If Local Search was a building, it was look something like this… (photo from the Telegraph) There are new things being added, subtracted, re-arranged, re-named, left unfinished, and stolen all the time in the industry. We have seen the rise of deals, check-ins, mainstream local results in SERP’s, review fights between the giants, and countless …
We all know how important title tags are when it comes to SEO. Not only for ranking but it will also be the first piece of information a searcher will see about your site. I like to think of a title tag as a first date. You want to look better than you really are, …
If you were to ask me what the biggest let down in the local search industry was a year ago, I would have answered without hesitation…..tools. There are PPC tools, SEO tools, Social Media tools, and even construction tools… but local search seems to have been the fat kid picked last in gym class. That …
These last two months have been quite interesting with the launch of the Google Places O-Pack. It seems like everyone and their dog finally decided that Google Local is going to be a huge theme for the big “G” moving forward, and a lot more businesses are focusing on it. Here is a chart showing …
Yes. Not only did I tie in the word cornucopia into a local search post, but I managed to spell it correctly as well. Now lets get down to the nitty griddy. On October 27th Google rolled out a new way (and algo) to display local search results called Local Places Search. This update was …
Over the past 2 months I would say somewhere in the neighborhood of 99.3% of the phone calls I have received involve companies who are seeing double-vision when it comes to their Google Places listings. Not to shut my phone line down or anything, but I can honestly say that I hate duplicates with the …
As I was perusing through some updates on twitter the other day I came across an Alan Bleiweiss article entitled CONVERSION OPTIMIZATION IS THE NEW BLACK. Now, not only did the article have an extremely catchy and trend-a-rific title, but Alan really hit the nail on head by explaining (and I paraphrase and twist) that …
It really doesn’t matter if you consider yourself a sinner or a saint for you to benefit from some lessons I have had to learn the hard way. You see, in my daily work I live in this universe where Google is the “Supreme Being”. There are Google commandments and I have to make the …
Last month I shared one of my favorite recipes on tracking local search data with Google Analytics for wordpress. This month I figured that one of the most uncovered and “uncooked” areas in local search marketing is KML data and the use of Geo Sitemaps. So, I decided to put together a guide to help …
I am a big fan of food. I think about it everyday, and if things go well I even get to have some on a regular basis. So, in order to give my life some variety I like to prepare different dishes on occasion. To do so, I turn to online recipes. You can read …
