Social Media · Tools

3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Sentiment analysis is something very new and immature. Sentiment analysis allows you to identify general attitudes towards your brand (or a product).

The goal of sentiment analysis is to assign a given social media comment with a degree of association to three basic categories: positive, negative or neutral.

1. Social Mention

Social mention is always my first choice when it comes to the sentiment analysis. It allows to search in multiple categories including:

  • Blogs;
  • Q&A sites;
  • Twitter;
  • Social bookmarking sites;
  • Images;
  • News, etc.

Socialmention’s sentiment is “the ratio of mentions that are generally positive to those that are generally negative.” They use textual analysis, emoticons, symbols to analyze the sentiment.

While many people call it flawed, SocialMention’s sentiment analysis is as good as you are currently able to get from a machine.

Socialmention’s sentiment ratio:

sentiment social 01 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Socialmention’s sentiment distribution:

sentiment social 02 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

2. AlertRank Sentiment Analysis

AlertRank, a tool I reviewed just a few days ago, is a web based utility that adds some really great features to Google Alerts.

It allows you to configure the sentiment manually by clicking an icon next to each Google Alerts result:

sentiment social 03 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

After that the average sentiment is visualized via a nicely-looking graph:

sentiment social 04 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Twitter Sentiment Analysis

With Twitter real-time search, sentiment analysis has become a particularly hot topic. Here are 4 free, registration-free services that can help you analyze Twitter sentiment of your brand:

How sentiment is analyzed Limitations Tracking Visualization
Twitter Search icon smile 3 Tools to Analyze the Sentiment of Your Brand Social Mentions and icon sad 3 Tools to Analyze the Sentiment of Your Brand Social Mentions icons used in a Tweet none RSS feed of search results None
Twitter Sentiment Twitter sentiment classification (~80% accuracy) Only one page of results is analyzed Saved searches (you’ll be able to access your search online) Graph
Twitrratr Analyzes the search term against a list of positive and negative keywords No history None Color-based visualization (words that defined the sentiment are also highlighted)
Twendz combination of keywords and symbols + cross-reference against a list of positive and negative keywords 70 recent Tweets None Yes

(Also see screenshots of each tool below)

Twitter Search:

sentiment social 05 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Twitter Sentiment:

sentiment social 06 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Twitrratr

sentiment social 07 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

Twendz

sentiment social 08 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

 3 Tools to Analyze the Sentiment of Your Brand Social Mentions
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

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2 thoughts on “3 Tools to Analyze the Sentiment of Your Brand Social Mentions

  1. I am not sure about Social Mention, didn’t convince me. But the rest seem to be quite good. Thanks for putting together this list.

  2. What is said about sentiment analysis in relation to ‘what can be achieved with a machine’ is probably true – however – combined with ‘person-machine interaction’ the potential is set to transform human analytics! My copyright publication, entitled ‘Leadership by Subjectives’ (2004) which was the basis of my PhD research, shows how. Watch my space in 2013 … I plan to launch on You Tube to explain!