Advanced SEO Reporting with Raven Tools

One of the most powerful features inside Raven tools is its advanced reporting ability which makes it a lot easier to create pretty, fully-customized and data-rich reports for clients.

With Raven tools you can choose among multiple templates (or create your own), schedule reports, include any sets of data, etc.

1. Create a branded template

The first thing you may want to do is to create your branded template. To do that, hover over REPORT tab and choose BRANDED TEMPLATE. From there you will be able to see the existing templates as well as create your own:

• Upload your logo;
• Set the template colors;
• Set the text alignment;
• Name your template;
• Assign the template to the whole account or the current profile:

You will the be able to preview your new template:

2. Create a reporting template

While the branded templates create the look and feel, the reporting templates stand for the type of data it contains. For example, you create separate reporting templates for link building, SERPs tracking, keyword research, etc.

To create the templates, hover over REPORT tab and choose REPORT TEMPLATE. Give your template a name (e.g. “Link Building”) and proceed to the details to add the type of data you want the report to contain.

Click on a section to reveal the available report options. Then click on a report option to add it to the report. For example, for link building report, we will need LINKS section and then DETAILS. There we will also have to specify the status of the links we need to appear in the report: Active, Requested links or both:

3. Create a report

Now that you have a branded and reporting templates, you can create your first report.

The Report Wizard can be accessed by hovering over the Reports tab and clicking on Report Wizard.

When creating a report you can choose a name for your report, a template (if you have created one), an option to make the report a scheduled report, and an option to customize the date range of the report.

Once you’re done, click on the Create Report button.

Look through the report sample (it will take you just a few seconds if you have created the templates before that. If you haven’t, you will need to add the data types, like we did in the step 2).

4. Schedule reports

For your convenience, you can schedule reports you plan to make regularly. To schedule a report, click on the Schedule checkbox (when creating a new report).

Clicking the checkbox will reveal scheduling options. You will be able to specify Frequency (Weekly, Monthly, Daily, Quarterly), When (the day of the week when the report should be created), Date Range (for the data analysis period: e.g. date from the last month, data from this month, etc) and the ability to email the report.

If you check an email option, you’ll need to provide the recipient’s email address (as well as your email address if different from the one used for Raven tools account), email subject and create some short message to go into the email body:

Another good thing to do is to set up weekly templates to be sent to your email box for you to easier track the campaign.