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	<title>Comments on: 5 Steps to Increase the Efficiency of Your AdWords PPC&#160;Budget</title>
	<atom:link href="http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/</link>
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		<title>By: ppc evolution</title>
		<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/comment-page-1/#comment-1103164</link>
		<dc:creator>ppc evolution</dc:creator>
		<pubDate>Sun, 21 Jun 2009 11:46:20 +0000</pubDate>
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		<description>Also EVERYONE should be using adwords editor and creating a detailed spreadsheet of every campain. Good post.</description>
		<content:encoded><![CDATA[<p>Also EVERYONE should be using adwords editor and creating a detailed spreadsheet of every campain. Good post.</p>
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	<item>
		<title>By: Jason</title>
		<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/comment-page-1/#comment-1100908</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Sun, 24 May 2009 22:05:21 +0000</pubDate>
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		<description>This give me a better idea about what I need to learn to increase the efficiency of the Adwords PPC Budget.  Thanks for the tips.</description>
		<content:encoded><![CDATA[<p>This give me a better idea about what I need to learn to increase the efficiency of the Adwords PPC Budget.  Thanks for the tips.</p>
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	<item>
		<title>By: Denver SEO</title>
		<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/comment-page-1/#comment-540338</link>
		<dc:creator>Denver SEO</dc:creator>
		<pubDate>Mon, 30 Jul 2007 05:38:28 +0000</pubDate>
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		<description>Does the Search Query Performance Report still give you that level of detail. Last time I checked Google watered down this tool which totally sucks</description>
		<content:encoded><![CDATA[<p>Does the Search Query Performance Report still give you that level of detail. Last time I checked Google watered down this tool which totally sucks</p>
]]></content:encoded>
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	<item>
		<title>By: Edmund</title>
		<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/comment-page-1/#comment-539622</link>
		<dc:creator>Edmund</dc:creator>
		<pubDate>Sun, 29 Jul 2007 03:22:58 +0000</pubDate>
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		<description>Remember to put the cost of your product on the PPC Ad.</description>
		<content:encoded><![CDATA[<p>Remember to put the cost of your product on the PPC Ad.</p>
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	<item>
		<title>By: Helen</title>
		<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/comment-page-1/#comment-538205</link>
		<dc:creator>Helen</dc:creator>
		<pubDate>Fri, 27 Jul 2007 14:49:06 +0000</pubDate>
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		<description>Hi Matt... 

Making ongoing adjustments to a campaign is key; I hope you see the improvements you are looking for soon.  :)</description>
		<content:encoded><![CDATA[<p>Hi Matt&#8230; </p>
<p>Making ongoing adjustments to a campaign is key; I hope you see the improvements you are looking for soon.  :)</p>
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	<item>
		<title>By: Matt Keegan</title>
		<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/comment-page-1/#comment-538081</link>
		<dc:creator>Matt Keegan</dc:creator>
		<pubDate>Fri, 27 Jul 2007 11:31:14 +0000</pubDate>
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		<description>Thank you for the tips. I am currently running a campaign this month, the same campaign I ran at the beginning of this year. I made no changes to the campaign, but am seeing opposite results -- this current campaign is bombing. So, I will take your suggestions to learn what I can do to tweak the current campaign for improved results.</description>
		<content:encoded><![CDATA[<p>Thank you for the tips. I am currently running a campaign this month, the same campaign I ran at the beginning of this year. I made no changes to the campaign, but am seeing opposite results &#8212; this current campaign is bombing. So, I will take your suggestions to learn what I can do to tweak the current campaign for improved results.</p>
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		<title>By: mark</title>
		<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/comment-page-1/#comment-536437</link>
		<dc:creator>mark</dc:creator>
		<pubDate>Wed, 25 Jul 2007 15:43:53 +0000</pubDate>
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		<description>Good tips. Thanks!</description>
		<content:encoded><![CDATA[<p>Good tips. Thanks!</p>
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		<title>By: Helen</title>
		<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/comment-page-1/#comment-536427</link>
		<dc:creator>Helen</dc:creator>
		<pubDate>Wed, 25 Jul 2007 15:27:19 +0000</pubDate>
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		<description>Hi Dan.. absolutely the conversion numbers are vital to a well-run campaign. That&#039;s why we recommend either tracking in-house or using the AdWords Conversion Tracking tool. If you turn on conversion tracking in AdWords you can generally include the conversion info in these reports.</description>
		<content:encoded><![CDATA[<p>Hi Dan.. absolutely the conversion numbers are vital to a well-run campaign. That&#8217;s why we recommend either tracking in-house or using the AdWords Conversion Tracking tool. If you turn on conversion tracking in AdWords you can generally include the conversion info in these reports.</p>
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		<title>By: dan</title>
		<link>http://www.searchenginejournal.com/5-steps-to-increase-the-efficiency-of-your-adwords-ppc-budget/5378/comment-page-1/#comment-536426</link>
		<dc:creator>dan</dc:creator>
		<pubDate>Wed, 25 Jul 2007 15:24:18 +0000</pubDate>
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		<description>Those reports are OK...but I found that you really need to look at what words converted, not just drove traffic.</description>
		<content:encoded><![CDATA[<p>Those reports are OK&#8230;but I found that you really need to look at what words converted, not just drove traffic.</p>
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