SEO

5 Internet Marketing Tips For The New Year

Thanks God we are done with celebrating and can start working! Here’s one essential checklist for you to start:

1. Acknowledge Your Biggest Fans

Do you have fans that re-tweet your posts, email your articles to friends, and send new business your way? What have you done for them? Have you at least taken the time to thank them?

You should always monitor your brand, your website link and your own name (I use SocialMention). Every time someone says something nice about you, you should thank them. If you can do something else in return, by all means do.

2. Understand the Golden Rule of Blogging

Most blogs don’t appeal to the audience they’re writing for. The writing may be good, but the topics aren’t. Let’s say you sell furniture. Your blog shouldn’t be about your specials, the new employee you hired or about your vacation to Hawaii. Your blog should be about furniture.

Always ask yourself this question: who am I writing for? What kind of content do they want? It doesn’t matter if you don’t offer all the services you write about. For example, I own an Internet marketing agency and my audience is business owners. But, I don’t only write about online marketing; I write about topics that are of interest to business owners, such as lowering costs, motivating employees and off-line marketing.

Find out what your audience wants and give it to them.

3. Use Decoy Offers

Have you ever wondered why some stores sell an item for $100 and in the price tags says “Was $200″? It makes the current price look a lot better. Some people might think $100 is a lot of money for that item, but hey, it was $200, so you’re getting a great deal, right? Well, believe it or not, it works. This is because everything is either a great deal or an awful deal based on what you compare it with.

Psychologists call this “the principle of contrast.”  How can you use this to your benefit? My favorite way is to present two or more offers. One will be your current offer and then you’ll add some decoy offers. The decoy offers will be really bad deals, but they’ll make your main offer look great. For example, you can sell one can of your product at $19 and three cans at $25 with free shipping and feature this last offer as the weekly special. Try it; it works like a charm and there’s nothing unethical about it. You’ll keep your main offer and all you’re doing is making it look better by adding some not-so-attractive offers.

hand shake 5 Internet Marketing Tips For The New Year

4. Write Your Marketing Copy First and Develop Your Product Around It

I’ve found this tactic to be extremely effective. Instead of creating a product and then writing the marketing message, I like writing the copy first because by trying to sell it with words, I get a much better understanding of what the audience really wants and I can give them that product or service.

5. People Buy from People, Not Companies

Your customers might have known your company first, but they bought from you because they liked you or the salesperson they dealt with. This is especially true in B2B. The takeaway here is: do a good job explaining how your company can help your clients but do an even better job connecting with your prospects at a personal level.

specialoffersign 5 Internet Marketing Tips For The New Year

 5 Internet Marketing Tips For The New Year

Zeke Camusio

Zeke Camusio is a serial entrepreneur, Internet marketing expert, published author, speaker and founder of an Internet Marketing Agency in Portland, OR.

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7 thoughts on “5 Internet Marketing Tips For The New Year

  1. I agree on the point ” Write Your Marketing Copy First and Develop Your Product Around It” …it really makes sense to have a product that can be easily sold …

  2. Nice. Very fundamental tips, but goes a looonng way when used right. So many people want to take shortcuts and skip the human element of SEO. I especially like writing about business and employees to attract your clients instead of writing directly about the topic.

  3. Really nice post, Thanks for sharing these great tips which will definitely be helpful in doing better seo in 2011

  4. I especially agree with what you said: ‘Your customers might have known your company first, but they bought from you because they liked you or the salesperson they dealt with.’
    customer experience is so important in marketing, people often don’t realise that it is the customer service that is the best selling point, not the product. In my opinion personality is what makes a true salesmen (as well as technique of course).