T-Mobile and Yahoo has just announced a new partnership that brings Yahoo’s mobile search facility – oneSearch to T-Mobile’s customers via its web2go services. With this new agreement, T-Mobile has now completed its suite of mobile services under web2go which provides easier way of navigating the web, customizable home page, mobile shopping and downloading facility and of course now, Yahoo’s oneSearch.
With Yahoo oneSearch, T-Mobile customers can now have easy access to news, financial information ,weather conditions, Flickr photos and web images right on their T-Mobile subscribe phones. In addition, Yahoo oneSearch would also display ringtones, wallpapers, and games which are available on T-Mobile store as part of users’ search results.
But more importantly for Yahoo at least, this agreement will allow them to serve sponsored search results and some mobile ads within search results on T-Mobile’s web2go. With what’s currently happening with Yahoo as a whole, it definitely needs all the monetization strategy that it could possible implement to all its products and services. And this agreement could be quite good for Yahoo, considering the strong condition of T-Mobile in the mobile phone market.
David Ko, senior vice president, Connected Life, Yahoo! Inc. has this to say about the new T-Mobile-Yahoo deal:
“With our innovative products and global partnerships we are a leader in mobile search and are incredibly excited to bring Yahoo! oneSearch to more and more users every day. Together, T-Mobile and Yahoo! are providing users with compelling mobile services, while creating unique opportunities for advertisers to reach the rapidly growing audience of mobile consumers.”