Why Your Business Needs Twitter

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Why Your Business Needs Twitter

The birth of Web 2.0 provided Internet users with a lot of opportunities they could only dream of. There are actually a lot of online tools that were not made for marketing. However, it has a lot of potential that can be used for such purpose. One of these is Twitter.

Source: Enhanced Twitter Profile Page | Twitter for Business

Why Your Business Needs Twitter?

Because of its large and interrelated community, Twitter is an ideal marketing tool for businesses. This makes the micro-blogging site a very convenient place to promote your brand. All that you have to do is set up an account, gain followers, and post your tweets.

It also offers a lot of helpful tools that can let you track your potential audience, the people talking about you, and what they say about you. You can even monitor whether people are pleased with your brand or not, especially if you know how to use Twitter to its full potential.

Furthermore, it can help you determine your target market and what they are looking for from your business. As a result, Twitter tools will help you learn what adjustments your business needs to do.

Ultimately, Twitter is one of the best ways to connect with your audience. When it comes to trading and marketing, it is very important to have a communication between you and your customers. This will enable you to build relationship and trust with your potential customers, letting you establish your online presence and credibility.

If you know how to engage your Twitter followers, it could help you promote your business further. In turn, it will help you generate leads and boost your revenue.

Before You Start Your Twitter Marketing Campaign

However, having a Twitter account and hundreds of followers is not enough to start your marketing campaign.

Just because you have a Twitter account doesn’t mean that you can over-promote your brand already. Bear in mind that Twitter is a social networking site. This requires you to have a strategy that can take advantage of its social aspect to leverage your brand. You have to learn first how you can connect and engage with your followers. You also need a plan on how you can present your brand, products, and services. Find and implement good tactics that will shed light on your company, without annoying your followers.

Using Twitter to help develop your business could be a beneficial undertaking. However, you need to carefully build a good strategy that will help you engage your followers and leverage your brand further.

Aki Libo-on
Aki is a content strategist and marketing consultant. As the assistant editor of SEJ, her job is to make sure that all posts on SEJ adhere to the editorial guidelines. When not at work, she is busy plotting her #WorldDomination plans while jogging on a Sunday morning.
Aki Libo-on
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  • http://www.engage-2012.com/ Isaac

    Twitter really is one of the best ways to communicate with your audience. When we are talking business, we surely need to have a good a clean communication with our clients and customers. Using Twitter for this purpose has helped me a lot with building relationships and credibility with current and even potential customers.

    Thanks for writing this post, Aki.

    • http://akiwillgoplaces.blogspot.com/ Aki Libo-on

      Hi Isaac,

      I agree with you. In fact, Twitter is not just a mode of communication between a brand and its followers. It also compels businesses to be creative on sending out their message. After all, it’s not that easy to summarize your message in 140 characters or less.

      Thanks for dropping by. ūüôā