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3 Steps To Building A Winning Holistic Search Strategy

Wednesday, May 10 at 2 pm ET

A multi-channel, holistic approach to search marketing is a must in today’s digital age.

By removing silos between teams, and finding synergies on how paid and organic search can work together, marketers are able to maximize digital shelf space.

Join this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence.

Leave this live session with a better understanding of:

  • What it means to develop a cohesive search strategy.
  • The roles of the channels and how they can complement each other.
  • Key factors and ways to deliver a connected search program.

Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank, will walk you through the three steps to building a holistic search strategy.

Sign up now and discover how integrating paid and organic channels can improve your overall search performance and drive results for your business.

After the webinar, you’ll have the opportunity to ask the presenters your most pressing questions in a live Q&A session.


Wayne Cichanski

Wayne Cichanski

Vice President of Search & Site Experience, iQuanti
Erin Wilson

Erin Wilson

VP of Marketing, HomeEquity Bank


Heather Campbell

Heather Campbell

Director of Marketing, Search Engine Journal