Update from the Editor: Get actionable marketing education for SEOs by SEOs when you attend SEJ Summit 2016. Here’s how you can join.
Piggy backing of Kelsey’s list of digital marketing conferences for newbies, I thought I’d put together a list of top conferences for advanced digital marketers. These events either feature advanced sessions or focus on higher-brow concepts that marketers with many years of experience will appreciate.
Some of the conferences have been gracious enough to extend a promo code specially for SEJ readers!
Editor Note: Even though some of the conferences granted SEJ exclusive discounts, neither the author nor SEJ receive any payments or perks for suggesting these conferences.
Here they are (in chronological order):
1. MediaPost’s Search Insider Summit
The Search Insider Summits are typically an amalgamation of awesome locations, great presenters, and thought provoking topics centered on digital marketing. This three-day event is broken in to 4-5 sessions a day which ends by lunch, followed by afternoon fun activities like snorkeling at John Pennekamp Coral Reef, Deep Sea fishing or playing a round of golf at the Hammock course.
Date: 27th – 30th of April, 2014
Venue: Ocean Reef Club, Key Largo, FL
Sessions to Attend: Keynote by Target’s David Peterson on the importance of on-site search and how Target has developed a business model to make it easier for brands to connect with shoppers searching for products. Attribution modeling in real time – folks from Microsoft and E*Trade will be discussing the latest cross-channel attribution strategies, methods, and tools for 2014, and what’s possible in the future.
Sessions of Interest: Adapting to Secure Search – It would be interesting to learn how enterprise companies such as Macy’s and Turner deal with secure search.
Cost: MediaPost Member: $3295 ; Non-Member: $3395
2. Internet Retailer Conference – IRCE Focus
IRCE focus conference covers strategies and tactics that drive e-commerce. Some of the top brands in the country like BCBG, Puma, Black & Decker, and Crocs discuss topics such as global expansion, selling direct to consumer, and lessons learned in a multiple brand, multi-channel environment.
Date: 18th – 19th May 2014
Venue: Jacob K. Javits Center, New York, NY
Sessions to Attend: Going Direct to Consumer: Strategies and Tactics by Stephanie Leister (Juicy Couture). Making Sure Social Media Programs Make Money Ilana Rabinowitz (Lion Brand Yarn) and E-Commerce Technology for Brands, Manufacturers, Retailers – Keith Neely (Mizuno USA)
Cost: $995 (before 05/16)
3. Mobile Media Summit
For those of us more interested in mobile marketing conferences – here’s a great one ! The Mobile Media Upfront brings together brand marketers, agencies, media publishers, app developers and mobile/ad tech companies from around the world. Frank Cooper III, Global CMO of PepsiCo’s Global Beverages Group is the featured keynote speaker this year.
Date: May 19th 2014
Venue: New World Stages, New York, NY
Speakers whose sessions you should attend: Christine Dilandro (Citi), Sasha Norkin (Barnes & Noble NOOK), Rich Muhlstock (E*Trade) and Babs Rangaiah (Unilever)
Cost: $995 to $2,500 – SEJ readers get a special 10% of when you enter SEJ10 at checkout.
4. Web Optimization Summit 2014
The Web Optimization Summit is a three day annual marketing summit that concentrates on conversion optimization and niche digital marketing tactics that drive revenue. The summit is run by MECLABS – owners of MarketingSherpa an research and training institute specializing in all aspects of marketing.
Date: 21st – 23rd May, 2014
Venue: The TimesCenter, New York, NY
Sessions to Attend: Featured e-commerce case study on VactionRoost by Ryan Hutchings. How American Express’ customer-centric approach resulted in a 40% conversion rate by Sabrina Pasini. Testing and learning from various stages of the marketing funnel by Cindy Lu (VMware)
Cost: Early Bird – $1,495
5. IRCE – 2014
IRCE is one of the largest e-commerce conferences that focus on retailers. This two-day 20-session power packed event has five tracks – Strategies for Top Executives, Retail Chains, Global E-Retailing, Small Retailers, and E-Markeitng
Date: 10th to 13th June 2014
Venue: Chicago – McCormick Place West
Sessions of Interest: Keynote by John Donahue (CEO, eBay) is a must attend. Jimmy Wales of WikiPedia talks about The Wikipedia story.
Session to Attend: Retargeting best practices and pitfalls by Sarah Veit Wallis (COO, Indochino) Developing a Visual Content Marketing Strategy and Why Data Should Change Your Marketing Plan Every Quarter.
Cost: $1,425 (before 06/07)
6. SMX Advanced
One of my personal favorites, SMX Advanced is specifically designed for advanced marketers. Matt Cutts is going to be engaging in the famous “You&A” format keynote.
Date: 11th -13th June, 2014
Venue: Bell Harbor Int’l Conference Center, Seattle, WA
Sessions to Attend: Periodic Table Of SEO Ranking Factors: 2014 Edition by SearchMetrics’s Marcus Tober. 25 Link Acquisition & Auditing Issues For The Advanced SEO moderated by Elisabeth Osmeloski (Third Door Media). The Mad Scientists Of Paid Search moderated by Matt Van Wagner (Find Me Faster).
Sessions of Interest: Technically Speaking: Advanced Technical SEO Issues – Maile Ohye (Google) and Innovative Success Metrics For SEO – Cory Haldeman, (VerizonWireless.com)
Cost: Early Bird (ends 05/02) – $1,795
MozCon from the folks you bought you Moz (formerly SEOMoz) is probably one of the better SEO conferences for advanced marketers looking to dive deep into all things SEO including technical SEO implementations, CRO, and content marketing.
This year Rand Fishkin will be talking about the state of the industry, where SEO and inbound marketing are and what he thinks the future holds. Kerry Bodine, author and customer service consultant, will follow him speaking about Broken Brand Promises: The Disconnect Between Marketing and Customer Experience.
Date: July 14th – 16th 2014
Venue: Washington State Convention Center, Seattle, WA
Session to Attend: TBD
Cost: Moz Subscribers $899, General Admission: $1,399 – SEJ readers get an additional $100 off
8. Mobile Insider Summit
One of the top mobile marketing conferences in the country, Mobile Insider by MediaPost covers topics such as app user engagement, key differentiating factor between mobile and desktop strategy, mobile CRM, mobile marketing strategy across multiple screens.
The Mobile Insider format is similar to other Media Most events where the first half of the day will include thought provoking sessions. The second half of the day is reserved for golf, rafting, and ATV tours.
Date: 17th to 20th August 2014
Venue: TBD (Previous venue: Captiva Island, FL)
Sessions to Attend: TBD. Past sessions included keynotes by Tim Kraus (Quiznos) and Christian Johanneson (Microsoft)
Cost: Early Bird – $2,895
9. MarTech – The Marketing Tech Conference
MarTech (as the same suggests) is a conference targeted towards marketing specific technology platforms and strategies that facilitate a seamless integration. It’s the first event ever so I’m very interested in attending and seeing how its different from other digital marketing conferences.
Date: 19th – 20th August 2014
Venue: Seaport Boston Hotel & Convention Center, Boston, MA
Must See Speakers: Eduardo Conrado (SVP, Marketing & IT, Motorola Solutions), Mayur Gupta (Global Head, Marketing Technology & Operations, Kimberly-Clark) and Sean Ellis (Founder & CEO, Qualaroo and GrowthHackers.com)
Cost: Early Bird – $1,195 (until June 6th)
Confluence is a crazy great value at just $49- yep that’s $49! With a mission to showcase world-class digital talent in a mid-sized market at an accessible price, this conference has its heart firmly in the right place. Confluence is hosted by OPUBCO, publishers of The Oklahoman, and newsok.com, and aims to encourage collaboration between the region’s digital marketers, publishers, and bloggers.
Date: September 6th, 2014
Venue: The Lyric Theatre at The Plaza, Oklahoma City, OK
Sessions to Note: Confluence 2014 features speakers from Pubcon, SMX and SXSW. Moz’s former Lead Inbound Marketer, Ruth Burr, will be rounding up the year in SEO; Emmy award-winning director, Kyle Roberts, will be dissecting the successful grass-roots digital marketing strategy behind his feature ‘Post Human’; and comedian Ryan Drake, host of the ‘No Fun Intended’ podcast, will keep it light with an investigation into the virality of humor.
Discount: Use the code SEJSMARTY before May 31st 2014 for $10 off
An advanced search summit for those who live and breathe SEO. Past speakers include Rand Fishkin and Josh Braten.
Date: 11th – 12th September 2014
Venue: San Diego, CA
Session to Attend: TBA Past topics covered: How to Build a Data-Driven Company, Log File Analysis and Building audiences via video marketing techniques.
12. Pubcon Las Vegas
Probably one of the oldest digital marketing conferences that began in 2000. Pubcon sessions are divided into three tracks – SEO, Social, and SEM. Having spoken at multiple Pubcon conferences, I can safely say that their keynotes are a must attend. Former speakers include Satya Nadela (Microsoft), Dave McClure (500 startups), Tony Hsieh (Zappos) and Matt Cutts. In fact, back in 2012 this is where Matt Cutts introduced the disavow tool.
Date: October 6th – 9th 2014
Venue: Las Vegas Convention Center, Las Vegas, NV
Sessions to Attend: The sessions aren’t out yet – stay tuned.
Cost: $999 (Before 07/31)
13. Seattle Interactive Conference
The Seattle Interactive Conference is a three-day event packed with inspiring keynote speakers, compelling debates, and moderated panels. Sessions are distributed across multiple categories – advertising, mobile, search, social, UX and analytics.
Date: 15th – 16th October 2014
Venue: The conference center, Seattle
Session to Attend: Sessions are to be announced. Past speakers include: Sanaz Ahari (Google), David Shing (AOL), Roy Sekoff (Huffington Post) and Alex Wheeler (Starbucks)
Cost: Early bird: $499 (For SEJ readers – get $50 off – code: SEJ50)
14. Digital East 2014
Digital East is a premier digital marketing conference covering thought provoking topics in the digital space. Past speakers include Joe Lockhart (VP Global Communications, Facebook), Kevin Gentzel (CRO, Washington Post) and Ade Adeosun (VP, Digital Analytics, comScore)
Date: October 2014
Venue: DC Metro
Sessions to Attend: To be announced. Past sessions covered include content marketing and tracking ROI, Best Practices for Reputation Management & Brand Influence, and Multi-Channel Strategies: Using Social, Mobile, Email & Web to Reach Your Target Audience.
15. Adtech NY
Ad:tech is the leading digital marketing event for marketing and technology professionals from all over the world with 8,500+ attendees and 200+ exhibitors showcasing the latest in technology, services, research, and strategies.
Past keynotes included Pete Blackshaw (global head of digital and social media at Nestlé), who spoke about “Digital Transformation the Nestlé Way” and Greg Gunn (Hootsuite), Jeff Lakusta (Google) and Dhiraj Kumar (Facebook) on “Stop Pushing:The New Paradigms in Social Advertising”
Date: November 5th – 6th 2014
Venue: 655 West 34th Street, New York, NY 10001
Cost: Before 08/28: $1,095
16. Internet Summit
Once of the larger conferences in the east – Internet Summit focuses on digital media strategies, startups and emerging technology. The digital track covers topics such as multi-channel attribution, consumer trends and data driven content marketing.
Date: 11th – 13th November
Venue: Raleigh, NC
Sessions to Attend: TBA Top previous speakers include Alexis Ohanian, Co-Founder, reddit, and Bing’s Duane Forrester.
Please do let me know of any other local advertising and marketing conferences that I might have missed out in the comments section below.
In case you’re looking local advertising conferences – check out my earlier post on top 6 local advertising conferences in 2014.
SMX Photo: Michael Dorausch and Thos Ballantyne via cc
Pubcon Photo: Michael Dorausch via cc
Media Post Search Insider Photo Credit: Prashant Puri AdLift
MozCon Photo: MozCon Conference
Confluence Phone: Confluence Conference
Seattle Interactive Conference Photo: Seattle Interactive Conference
ad:tech NYC Photo: ad: tech NYC Conference
All images are used with permission